The Content Code

Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business

De: Mark W. Schaefer

Narrado por: Mark W. Schaefer

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization.

The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build "shareability" into all your content, and the new role of promotion, distribution, and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

©2015 Mark W. Schaefer (P)2015 Mark W. Schaefer

Pretty Good

A good summary of concepts and ideas in this discipline. The "Alpha Audience" emphasis in the book has driven me to focus on it more going forward.

Great, useful tips for anyone new to social marketing

As a marketer who is new to social, I found this book incredibly helpful. Just when I thought I couldn’t possibly take any more notes, I took more. Very practical, well-thought-out ideas presented simply and clearly. There was a little repetitiveness toward the end, but I was willing to tolerate it because more new nuggets were never far off. Mark read it well and sounded like a regular person throughout, which was good. Definitely would recommend!

Great reading by Mark Schaefer

Where does The Content Code rank among all the audiobooks you’ve listened to so far?

It is an excellent audiobook. I always prefer when the author reads non-fiction. There is practical and actionable information.

Who was your favorite character and why?

There was only the narrator who also was the author.

Have you listened to any of Mark W. Schaefer’s other performances before? How does this one compare?

This was the first one I have listened to.

Insightful and interesting

This book is fantastic for anyone involved in creating content. As a content marketer it was full of excellent insights that have helped me to deliver even better content.
I rated it so highly that I've even bought the hard copy !! I wanted to look back through certain chapters and re-read, because there's so much information in this book the first reading is just the beginning!

Fantastic Book!

As a boutique marketing agency I am always looking for new ways to improve my clients exposure online. This book provided me with the resources I needed. thank you!

inspircational!

inspiring as well as informative. i feel much better equipped to tackle the often overwhelming world of online content development. Mark has such a wonderful presentation style. He truly becomes like a friend; a really cool, smart, helpful friend

Highly recommendable

Great content and easy to follow even for a novice. You feel informed and ready to start using the code. Mark cones of as humble, passionate a his field and at times even funny.

Best content book I've heard

Great book. Great delivery. If you want to learn more about content this is an awesome place to start

As a novice to content marketing I loved it.

I found the book fully engaging well-read by the author with a wealth of actionable ideas tactics and overall strategy.

Great read. Smart approach.

would recommend to all business owners and content managers. Only wish I read it sooner.