Join or Die

Digital Advertising in the Age of Automation

By: Patrick Gilbert

Narrated by: Tyler Behnke

Length: 10 hrs and 16 mins

Publisher's summary

Machine learning and automation are disrupting every industry—advertising is no exception. 

The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there’s no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert’s writing is replete with specific strategies you’ll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. 

If you follow Gilbert’s automation playbook, you’ll realize the machine isn’t your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die. 

©2020 Patrick Gilbert (P)2023 Patrick Gilbert

A must read for digital marketers

This book was very insightful. It emphasizes the importance of embracing machine learning and automation in the world of PPC. I highly recommend it!

Incredible Book

So thorough and helpful for increasing your knowledge and understanding of automation. Cannot express my appreciation enough!

Must-read for anyone in the marketing industry!

Join or Die is a must-read for anyone in the marketing industry, especially those working in PPC. Patrick Gilbert's writing is insightful and the audiobook narrator's voice was engaging, making it a joy to listen to. I was able to understand how metrics like CPC and Conversion Rate play off one another as a result of what I learned from this book.

Best modern advertising book!

This book has opened my mind like nothing else about animations and how many tools I could use to better perform in my work and for my clients. On top of that, I learned about processes, professionalism, and strength! I recommend this book to any marketer regardless of which stage they are in their career.

Full of digital marketing insight for the automation age

Patrick Gilbert’s experience with AdVenture Media is put on full display in Join or Die. By divulging his understanding of the past, present, and future of digital marketing, he has successfully created a must-read guide for navigating changes in the ecosystem and staying relevant as a marketer in an increasingly automated industry.

LISTEN, OR DIE

There is no better book about marketing in the era of automation than this one! Not only it made my commute to work manageable, for the first time ever, I was looking forward to that commute and saw it as a priceless opportunity to learn about online advertisement & Pay Per Click :)

A one of a kind book

This audiobook is a must-listen for anyone looking to stay ahead of the curve in the world of digital advertising. Patrick Gilbert's writing is thought-provoking and the narrator does an excellent job of bringing the author's words to life.

FANTASTIC BOOK

This book is a must read if you deal with marketing, digital advertising, or Google Ads automation.

Such a good read. I really felt that I learned a lot from this.

A true masterclass for Digital Advertising

Join Or Die: Digital Advertising in the Age of Automation by Patrick Gilbert is a must-read for anyone in the world of digital marketing. The author expertly blends practical knowledge with real-life examples to provide a comprehensive guide on the use of automation and AI in digital advertising. The book covers various platforms like Google Ads and Facebook Ads, as well as PPC advertising and the benefits of using a PPC agency like AdVenture Media.

I witnessed the positive impact of implementing the strategies outlined in this book for my business and clients. The use of automation in our digital marketing efforts has allowed us to streamline processes, increase efficiency, and ultimately achieve better results.

If you're looking to stay ahead of the curve in digital marketing, I highly recommend Join Or Die. It's a valuable resource that will provide you with the tools and insights necessary to succeed in today's ever-evolving digital landscape.

Now Even The Illiterate Can Learn About Automation

After listening to this book many times, I think I finally understand why I love it so much. It's not because of the Google Ads, or the Facebook Ads, or the digital marketing automation, although those elements are masterful. It's because it makes me proud of the author. He is not a hero. He is a realist, pragmatist, survivor. At the end of the book, when he rises to heroism, it is so moving because heroism is not in his makeup. His better nature simply informs him what he must do.

If there is ever a time when they decide that some books should be spelled with an upper-case B, "Join, or Die" should be voted first on the list of Books.