Humanize Your Brand
How to Create Content That Connects with Your Customers
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Narrated by:
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Jessica Ann
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By:
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Jessica Ann
About this listen
As humanity gets sucked into more screen time, we must create meaningful media that connects our universal human experiences and emotions - or we risk losing ourselves along the way. Humanize Your Brand explores the meaning, art, and science behind optimizing content to evolve your brand. In this book, Jessica Ann shares cutting-edge insights and guidance for self-expression in your marketing, so that you can bring in more business with ease. If you are an entrepreneur or marketer seeking a transformative shift in business, this book is for you.
©2016 Jessica Ann (P)2016 Jessica AnnListeners also enjoyed...
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Story
Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.
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Worth reading!
- By Anonymous User on 06-01-18
By: Erik Wahl
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Louder Than Words
- Harness the Power of Your Authentic Voice
- By: Todd Henry
- Narrated by: Jeff Cummings
- Length: 6 hrs and 14 mins
- Unabridged
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There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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MISLEADING TITLE AND AUDIO SAMPLE
- By Anonymous User on 05-19-16
By: Todd Henry
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She Means Business
- By: Carrie Green
- Narrated by: Carrie Green
- Length: 5 hrs and 35 mins
- Unabridged
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Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection, you can get your ideas, messages, and business out there like never before and create so much success. In this book Carrie Green shows you how. Carrie started her first online business at the age of 20. She knows what it's like to be an ambitious and creative woman.
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Worst book ever
- By Anonymous User on 10-09-17
By: Carrie Green
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
What listeners say about Humanize Your Brand
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 03-19-21
Beyond authentic or cookie-cutter duality
As a tech entrepreneur and executive I am constantly bombarded by marketing and brand "gurus" from two different camps: the first one offers a "proven" cookie-cutter approach that will always work if only you stick to it; and the other camp evangelizes authenticity as the only way to reach the hearts and minds of your audience. I think that reality is much more complex but exciting at the same time. It is therefore inviting and refreshing how Jessica Ann approaches this dilemma. Definitely an original approach worth considering.
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- Anonymous User
- 05-25-17
I struggled to gain actionable insights
The book promises to have you communicating and blogging like a CEO, but other than closing with a summary of what the book intended to impart, mostly it's about the writer's phylosopy on the topic of communication filled with poetic recitals.
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1 person found this helpful
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- Anonymous User
- 02-28-17
An inspiring listen
This is a well-written and inspiring book. Jessica combines strategic concepts and tactical tips to help and motivate business owners. The writing is down to earth and makes it easy to understand new concepts.
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- Anonymous User
- 11-26-18
Great Audiobook
Jessica delivers a great audiobook for those seeking help creating content for their customers. She definitely knows what she is talking about.
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- Jon
- 03-04-17
Marketing Fresh Air
Was this a book you wanted to listen to all in one sitting?
absolutely!
Any additional comments?
I'm a data driven marketer.
A/B testing. Customer segmentation. Avatars. Using projections for trends, etc.
It's effective, but that is refinement.
This book is about big shifts.
It's about changing the way you look at communicating with prospects.
Refinements and incremental improvements work wonders but this is one of the few books that gives you a leap in the way to think about marketing and reaching the true desires of your prospects.
And not in a shady way. In a real human empathetic way.
A breath of fresh air, and a shining five stars!
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