How I Raised Myself From Failure to Success in Selling

De: Frank Bettger

Narrado por: Arthur Morey

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on:

• The power of enthusiasm
• How to conquer fear
• The key word for turning a skeptical client into an enthusiastic buyer
• The quickest way to win confidence
• Seven golden rules for closing a sale

EXCELLENT BOOK!!!!

easy to read and listen to. great information and advice. even though it's written a long time ago, almost every principle still applies today. one of my new favorites!

Great read on salesmanship, a must read for all

What an excellent read on salesmanship. Every salesperson should have this book in their toolbox.

Must read

This was a great book very engaging with action stops throughout the its entirety I found myself constantly reaching for a pan or stopping to take notes and put it into action

Great Book

I really enjoy hearing the history of this book. many of the principles still hold true today.

great book to overcome obstacles in sales

plenty of practical advice coupled with stories to give context and examples. very helpful book.