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Publisher's Summary

There’s more to colors than just aesthetics. There’s an actual science behind how colors work on your eyes and your brain. And the secrets that scientists are uncovering offer astounding revelations about how colors influence the way you think, feel, and behave. And what’s truly surprising: The way our eyes perceive and our brains interpret reds, greens, blues, blacks, and other colors isn’t a subjective experience, but a hard-wired one. It’s a profound concept - one whose ramifications extend to everything from business and advertising to politics and entertainment.

These lectures will open your eyes to why your favorite products practically jump off the shelf; why certain logos are more memorable than others; why particular scenes in nature evoke peace, joy, or fear; and so much more. Now you can learn how to tap into the power of color to create environments and achieve a range of visual goals in the six lectures of How Colors Affect You: What Science Reveals, taught by design expert and professor William Lidwell of the University of Houston.

Central to this course is the expanse of information about how colors work on our brains to steer our thoughts and actions. You’ll go behind the scenes and examine the fascinating experiments and case studies that scientists have used to uncover what they know about color. And you’ll finally understand the (often hidden) significance behind the colors of your everyday life.

A must-have course for corporate leaders, design professionals, marketers, and anyone else who communicates visually, How Colors Affect You tells you everything you need to know about the science of color and its impact on all aspects of human experience. These lectures will give you a beautiful new perspective on color - one rooted in credible scientific knowledge and not popular myth.

©2013 The Great Courses (P)2013 The Teaching Company, LLC

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