The video stores are dying. But most of you don't care. You've got your Netflix and your Redbox and your DVR, so why deal with VHS tapes or scratched DVDs? Why deal with the grumpy guy at the worn-down independent video store?
Well that grumpy guy is Waring Wax, and he's usually too drunk to worry about his declining business at Star Video, let alone his quickly evolving extinction in popular culture. But everything changes in his small college town when a bright and shiny Blockbuster Video opens nearby: Clearly this means war. So Waring enlists the help of his two reluctant employees, wildly sexy Alaura and desperate virgin Jeff - who are almost as nuts as he is - to hatch a series of wild schemes to save their little store and fight against the corporate invaders.
Together these three misfits try to save Star Video while confronting, among other things, Waring's self-destructive tendencies, a life-training cult, corporate bicycle gangs, and a Hollywood director who constantly sees the ghost of Alfred Hitchcock while in town shooting his latest film.