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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- Narrated by: Sebastian Abineri
- Length: 7 hrs and 6 mins
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Copywriting Made Simple
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Publisher's summary
Copywriting is writing with purpose.
It’s about using words to reach people and change what they think, feel, and do.
This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale.
It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
What you’ll learn….
Understand the product and its benefits.
- Pinpoint how the product helps people.
- Turn features into benefits and seek out USPs.
- Identify tangible and intangible benefits.
Get to know your audience.
- Uncover your audience's inner fears and desires.
- Use empathy to get inside the audience's feelings.
- Decide how your copy will change how they think, feel or act.
Engage the audience in your message.
- Make your copy more like a conversation.
- Use the same words that the audience uses.
- Bring the product to life with rich, sensory language.
Craft compelling copy.
- Learn eight proven formulas for enticing headlines.
- Choose a rock-solid structure.
- Create powerful calls to action.
Use 20 proven strategies for creative copy.
- Show the product in a new light.
- Use humor, wordplay, metaphors and contrasts.
- Turn weakness into strength.
Make persuasion and psychology work for you.
- Learn the six proven principles of persuasion.
- Overcome the audience's objections.
- Exploit cognitive biases to nudge the audience into action.
It’s the perfect introduction to copywriting today. Download your copy now.
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Largely Sales-Oriented, and Instantly Usable
- By Troy on 01-26-15
By: Gary S Goodman
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 93
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Performance5 out of 5 stars 81
-
Story4.5 out of 5 stars 80
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 194
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Performance5 out of 5 stars 170
-
Story4.5 out of 5 stars 171
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
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1 out of 5 stars
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Worst voice ever heard
- By Olga martinelli on 05-09-21
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The Adweek Copywriting Handbook
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5 out of 5 stars
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Great advice
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5 out of 5 stars
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LOVE, LOVE, LOVE!
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Scientific Advertising
- By: Claude Hopkins
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Overall4.5 out of 5 stars 382
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Performance4 out of 5 stars 332
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
- By Eric Keith on 05-21-18
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Everybody Writes (2nd Edition)
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Overall4.5 out of 5 stars 4
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In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
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5 out of 5 stars
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Everyone writes, but only one could write this book!
- By Phil Williams on 11-21-23
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
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1 out of 5 stars
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Worst voice ever heard
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The Adweek Copywriting Handbook
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5 out of 5 stars
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Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
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How to Launch a Freelance Copywriting Business: Creative Writing for a Living
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- By: Jules Horne
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Overall4 out of 5 stars 4
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Performance3.5 out of 5 stars 4
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Story4 out of 5 stars 4
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5 out of 5 stars
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LOVE, LOVE, LOVE!
- By Cindy on 11-18-20
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3 out of 5 stars
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The Narrater is horrible
- By Eric Keith on 05-21-18
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5 out of 5 stars
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Everyone writes, but only one could write this book!
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The Ultimate Sales Letter, 4th Edition
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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3 out of 5 stars
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king of the Pitchman
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The Content Marketing Handbook
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Overall4 out of 5 stars 13
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Performance4 out of 5 stars 10
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Story4 out of 5 stars 10
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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3 out of 5 stars
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I don't like the narrator.
- By Jerome A Brown on 03-16-20
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Ca$hvertising
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- Length: 6 hrs and 17 mins
- Unabridged
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Overall5 out of 5 stars 639
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Performance5 out of 5 stars 533
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Story5 out of 5 stars 530
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
- By Ahmad on 07-24-17
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How to Write Clearly
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- Length: 8 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 2
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Story5 out of 5 stars 2
Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.
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5 out of 5 stars
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Best book I’ve read on writing yet
- By Jeremy Luedtke on 05-19-22
By: Tom Albrighton
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The Story Selling Secret
- A Simple, 5-Step Blueprint For Using Personal Stories To Create Emotional Connections, Make Yourself Unique, and Increase Sales
- By: Jim Edwards
- Narrated by: Virtual Voice
- Length: 1 hr and 49 mins
- Unabridged
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Overall5 out of 5 stars 4
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Performance4 out of 5 stars 4
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Story5 out of 5 stars 4
Skyrocket Your Sales Through the Power of Compelling StorytellingIn "The Story Selling Secret," author Jim Edwards presents a straightforward, 5-step blueprint for using personal stories to powerfully connect with your audience, differentiate yourself from competitors, and ultimately increase sales. In today's crowded marketplace, it's no longer enough to simply promote your products or services. You need to engage and resonate with your target audience on a deeper level, and there's no better way to do this than with compelling personal stories. Tell Personal Stories That Connect and Sell ...
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5 out of 5 stars
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simple and powerful
- By David DeSchoolmeester on 04-07-24
By: Jim Edwards
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Hook Point
- How to Stand Out in a 3-Second World
- By: Brendan Kane
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- Length: 8 hrs and 11 mins
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Overall4 out of 5 stars 690
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Performance4.5 out of 5 stars 593
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Story4 out of 5 stars 586
Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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3 out of 5 stars
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90 min in - too much fluff
- By Anonymous User on 11-17-20
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Read This or Die!
- Persuading Yourself to a Better Life
- By: Ray Edwards, Jeff Goins
- Narrated by: Ray Edwards
- Length: 7 hrs and 5 mins
- Unabridged
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Overall5 out of 5 stars 5
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Performance5 out of 5 stars 5
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Story5 out of 5 stars 5
Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson’s. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked.
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5 out of 5 stars
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A Perfect Match
- By Amazon Customer on 06-01-23
By: Ray Edwards, and others
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The Freelance Introvert
- Work the Way You Want Without Changing Who You Are
- By: Tom Albrighton
- Narrated by: Sheri Saginor
- Length: 4 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 14
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Performance4.5 out of 5 stars 14
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Story4.5 out of 5 stars 14
Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that’s easy or fun for one person can be way too much for an introvert. That's fine, as long as they have a choice. But that can change when they go to work. Modern working styles like open-plan offices, brainstorming, and teamwork can be really hard on introverts. The hands-on work is okay, but the emotional labor of working with others can be draining.
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5 out of 5 stars
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Better understand yourself & how to enjoy success
- By Craig Millar on 12-11-20
By: Tom Albrighton
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- By: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrated by: Hank Bannister
- Length: 6 hrs and 11 mins
- Unabridged
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Overall4.5 out of 5 stars 1,794
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Performance5 out of 5 stars 1,581
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Story4.5 out of 5 stars 1,572
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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5 out of 5 stars
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Most Impactful book read since Rich Dad Poor Dad
- By Dan on 10-09-18
By: Russell Brunson, and others
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 395
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Performance4.5 out of 5 stars 306
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Story4.5 out of 5 stars 304
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 1,051
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Performance4.5 out of 5 stars 910
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Story4.5 out of 5 stars 906
Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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1 out of 5 stars
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Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- By: Brendan Kane
- Narrated by: Brendan Kane
- Length: 6 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 581
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Performance4.5 out of 5 stars 494
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Story4 out of 5 stars 489
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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1 out of 5 stars
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So much fluff.
- By Daniella on 05-17-19
By: Brendan Kane