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Publisher's Summary

Why do so many business owners pour time and money into their websites and get so little in return? Usually, it's because they aren't focusing on the right strategies. They waste resources chasing the wrong metrics and don't know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren't sure how. Get your copy today and you'll start making money from your website instead of sinking more of your budget into it.

©2016 Paul J. Scott (P)2017 Paul J. Scott

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To Re-Enter the Internet

Any additional comments?

If business is a river, the Internet is the whitewater, so fast moving that you need to monitor trends regularly or get left behind. This is a reasonable 2016 snapshot of high level Internet strategy that covers social media marketing, natural search, paid search, and usability, areas that may be neglected by business that got into the Internet early and have not stayed up to date. This book is highly appropriate for small and midsize businesses. I was a little disappointed to hear a typo where the word 'conversation' was used instead of 'conversion' but I figured it out -- I guess audiobooks are not immune to typographical errors.

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