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Publisher's Summary

Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks

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Brilliant!

One of the best books I've ever came across. Intelligent, profound, bold, funny and eye-opening.

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  • Sanjeev MANRAKHAN
  • 10-12-17

outstanding! great perspective to benchmark ...

it is a great book. will definitely helpful when thinking of a holistic approach to current Strategy

1 of 1 people found this review helpful

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  • Eddy
  • 11-18-17

Very insightful knowledge for living with the Four

This book brings up many points you may not have considered about the four. Shinning a light on them that is more scrutinising than most media that just idealises them.

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  • Mr James Batup
  • 11-05-17

Good if you’ve never heard of Scott Galloway

I am a fan of Scott Galloway, and watch his YouTube channel religiously, which when reading this, was a blessing and a curse. Much of what I have heard here I have seen previously in his YouTube videos. That’s not to say it’s not good stuff, but not as enlightened as I had hoped.

I also would have preferred it if he were reading the book as I think a lot of his dry comments and colloquial nature was lost with such a polished and enthusiastic sounding guy.

Kudos to Scott though - was eye opening to hear just how much he has done in his career and the advice given was excellent.

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  • Seb
  • 10-30-17

Awesome content

Only improvement would be Scott reading it. All the same, highly recommended. Thanks for writing it Scott.