Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.
Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to problems concerning strategy implementation, sales force support, internal process redesign, feeding the elderly, engaging citizens, and the trade show experience. Here they elaborate on the challenges they faced and the processes and tools they used, offering their personal perspectives and providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.
Really enjoyed listening. Will definetely help managers deeoen their skills in design thinking and innovation. Must read.
2 of 2 people found this review helpful
I really enjoyed the real world case studies! Very practical and enlightening. I highly recommend this book!
1 of 1 people found this review helpful
This book brings me the idea of how to use design thinking in single events of me recently. By listening to this book, I can come up with many ideas that are useful to my work. Thanks the authors and the narrater a lot.
2 of 7 people found this review helpful
Here are 10 case studies of the application of design thinking, not a practical guide to implementation. I was hoping for some tips on how to introduce some of the methods to my own organisation, but didn't get this.