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Go for No!  By  cover art

Go for No!

By: Richard Fenton,Andrea Waltz
Narrated by: Richard Fenton
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Publisher's summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

What listeners say about Go for No!

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    4 out of 5 stars

love the lesson to be learned

stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass

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9 people found this helpful

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Awesome

Straight to the point, been selling for years and this opened up a new world!

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9 people found this helpful

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    5 out of 5 stars

Most definitely "Outside the Box" thinking.

What made the experience of listening to Go for No! the most enjoyable?

Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.

What did you like best about this story?

It was very easy to listen to.

Any additional comments?

One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.

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7 people found this helpful

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    5 out of 5 stars
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Great read

This is an amazing life changing story with many lessons for moving beyond your fears and towards greatness on many levels.

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7 people found this helpful

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    5 out of 5 stars
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Just what I needed

Wow a must for anyone serious about success. Amazing. Great stuff. Will review this content over and over.

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6 people found this helpful

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    5 out of 5 stars
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Eye opener!

This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

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5 people found this helpful

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Great Book

Nice short and concise. I liked how it got to the point. We have to become good at hearing NO, and feed off of it.
I forgot who's quote this is "Most people give up right before they are about to succeed".

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5 people found this helpful

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Good Stuff!

Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

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4 people found this helpful

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Yes!

This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!

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3 people found this helpful

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Excellent book that I will referred back to Often and recommend

The book help putting perspective any of the questions but I held about rejection. It was an awesome read.

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3 people found this helpful