In Corporation 2020: Transforming Business For Tomorrow’s World, Pavan Sukhdev - a former McCluskey Fellow at Yale University and a longtime Deutsche Bank employee - details the disrepair and fundamental faults that he believes run rampant in the current culture of some of our biggest executive corporations.
Narrated in a foreboding baritone by Kevin Stillwell, the listener is told what’s broken with the current business model and the steps we can take to fix it in order to avoid another financial crisis like the one that nearly crippled the world’s economy in 2008.
There is an emerging consensus that all is not well with today's market-centric economic model. Although it has delivered wealth over the last half century and pulled millions out of poverty, it is recession-prone, leaves too many unemployed, creates ecological scarcities and environmental risks, and widens the gap between the rich and the poor. Around $1 trillion a year in perverse subsidies and barriers to entry for alternative products maintain "business-as-usual" while obscuring their associated environmental and societal costs. The result is the broken system of social inequity, environmental degradation, and political manipulation that marks today's corporations.
We aren't stuck with this dysfunctional corporate model, but business needs a new DNA if it is to enact the comprehensive approach we need.
Pavan Sukhdev lays out a sweeping new vision for tomorrow's corporation: one that will increase human wellbeing and social equity, decrease environmental risks and ecological losses, and still generate profit. Through a combination of internal changes in corporate governance and external regulations and policies, Corporation 2020 can become a reality in the next decade - and it must, argues Sukhdev, if we are to avert catastrophic social imbalance and ecological harm. Corporation 2020 presents new approaches to measuring the true costs of business and the corporation's obligation to society. From his insightful look into the history of the corporation to his thoughtful discussion of the steps needed to craft a better corporate model, Sukhdev offers a hopeful vision for the role of business in shaping a more equitable, sustainable future.