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Publisher's Summary

The creator of The Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience. 

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy. 

Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone - an audience of one. In this audiobook he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example: 

  • How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time. 
  • How being process-driven can not only help you produce more work, but can make you happier outside of your creative time. 
  • How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback. 

By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.

©2018 Srinivas Rao (P)2018 Penguin Audio

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Outstanding Book for Creatives

As a creative I found this book most definitely valuable. It accurately identified some issues that I was personally going through as a creative. It also gave me outstanding advice as to how to self correct these issues. I enjoyed the book so much that I'm recommending it to all of my other creative friends.

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A bit of everything worth knowing about creativity

Most books that are written by bloggers and podcasters have a similar trend, they contain a lot of small parts and massive gratitudes of subjects more or less about one theme, an "Audience of One" uncovers some of one of the simple secrets that you may not know about how some massively successful creative writers and artists have kept hidden in the open.

It's always about you... What you like to listen to, what you like to read, what you like to see... You are your #1 Fan.

I Enjoyed the book!