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Publisher's Summary

As a young man, Earvin Magic Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball career flourished. His fame as an NBA star gave him access to some of the most successful business leaders in the country. It was Earvin's own entrepreneurial spirit that inspired them to serve as his mentors.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Friday's to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.

32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

©2008 Earvin Johnson; (P)2008 Random House Audio

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  • Overall

Fascinating, enlightening and inspiring

This is basic business primer for those who contemplate this level of business. Innovation, creativity and tenacity are all outlined. Magic Johnson has made the transition from a Basketball Player who does business to an astute businessman who happens to have played basketball. If you want to do business with Magic's team then you had best get all your ducks in a row, have a sound business position, know how you are going to present it and convince him it is your passion. This clever approach offers a glimpse into his private life as well as how he cleverly markets for success.

2 of 2 people found this review helpful

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  • Performance
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  • bey
  • Dallas, TX United States
  • 08-30-15

Fantastic and simple guiding business ideas

Loved it. Magic assist #10,142! Definitely would recommend for anyone starting a business or looking at how successful entrepreneur thinks.

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great read

practical wisdom, applicable at any level of business. Very easy listening. very very satisfied yes

  • Overall

Great info for the small business person.

Very helpful resource for anyone thinking about starting a small business or anyone who has just gotten started.