Magic Words

De: Jonah Berger

Narrado por: Keith Nobbs

Duración: 6 h y 54 m

Resumen del Editor

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

Supplemental enhancement PDF accompanies the audiobook.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Jonah Berger (P)2023 HarperCollins Publishers

insightful and interesting

I really enjoyed this book... it's really insightful, well researched, informative and useful... I learned so much! and it's an easy listen.. so easy that I listed to it twice to solidify my understanding of certain concepts and their practical application in real life... it helps fostering better and more effective communications... I highly recommend this book..

Nice

I liked this book cool cool cool cool cool cool cool cool cool and cool a y u

Interesting book overall and very insightful

Trying to understand exactly what those people mean when they talk about liberal agenda on the book... so just because data that explains situations doesn't agree with your views (which are not scientific), it's liberal? I must say the comments mentioning it were the very thing that made me buy it because I got curious to see what they were actually talking about. very good book, but not the authors best.

Amazing Book, it is a must read!

Most books give you some
Meat but not enough to get you full. This book breaks it down and shoes you what to do from start to finish. My next book is contagious! 👍🏼

Great book

For all the people interested in the power of words, the potential magic revealed using them, this is the right book.

good book minus the progressive flare-up

The book is good, well-written and well-delivered. I have ALL of Berger's books. Towards the end, however, there is a left-wing flare-up. That's not as pervasive as in a previous book, but worth mentioning the author caves in to dog-whistling to score points with a particular audience. I find the flare up kind of dishonest. Kroth explains that “Black Lives Matter” got almost three times the prime-time coverage (Jan. 1-Aug.1 2020) as the COVID disaster did: mass distractions. White victims of police shootings and similar dramatic homicides received roughly one tenth as much coverage as Black victims.(Reilly 2019:172). Last, I am male and as White as it gets, but I have my list of unpleasant encounters with security personnel: my backpack being searched repeatedly as I exited a store, or the unsavory street cop during a stop...

Non-stop read

This book is so informative. I highly recommend it to anyone who wants to communicate better.

Intriguing concepts to contemplate

This book is a very creative, contemporary assessment of the power of language, and how to use it to your advantage, in different situations and circumstances.

Highly recommended

This books targets many topics on how we speak, and how small alterations of words can have a impactful change in certain situations.

Jonah Berger did it again.

A catalyst for readers and authors.

Fascinating and actionable

This is a great book on how words shape our reality and how we can use to better communicate and influence. I learned a lot of actionable information. I also enjoyed learning about the latest research. The book is clear and engaging, I highly recommend it!