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Publisher's Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

©2008 Richard Branson (P)2010 Random House Audiobooks

What members say

Average Customer Ratings

Overall

  • 4.1 out of 5.0
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  • Garrett
  • Castaic, CA, United States
  • 10-15-10

Eccentric read by an eccentric man.

I've made a habit of reading/listening to many popular business books in the last couple of years. Branson undoubtedly has made a great success of himself and he's done it in interesting ways. But this book was less successful compared to others I've read as far as offering instruction or relatable ways of conducting your own business. The stories told were interesting and it was fascinating to hear about the genesis of the Virgin brand, but at some point, the reader needs more than what amounts to "think outside the box" and "take risks". Lastly, this is defintely geared towards the "start up" -- creating a brand and going big. From the stand point on working within an existing company, perhaps one with a more conservative outlook, it was difficult to relate.

7 of 7 people found this review helpful

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Somewhat disappointed

The beginning of this book is great. He goes into detail about how he handled himself and parts of his companies. However, Later on the book becomes a commercial. He goes into explaining why his Product/Service X is better than the rest. He explains more why his company is better and not how he made it better.

4 of 4 people found this review helpful

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  • peter
  • Pound Ridge, NY United States
  • 09-17-10

the voice comes through

excellent reader, excellent authentic writing by branson
concrete examples, lack of bluster, honest description written as if he was talking
clues and rules on how to create a supportive culture and a happy workplace
an expert soaked in his subject

cut off before the last two chapters he knows nothing about global warming and it would take shakespeare to make that hackneyed subject ear worthy i'll decide whether to do anything without his help and what he had to say could have been conveyed in 2 sentences

neither did i need to be told to spend my career...from day 1...with efforts...no matter how small...to do good (ughhhhh)

this reduced it to 4 stars but if i could have made it 4 1/2, i would.

2 of 2 people found this review helpful

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  • Rudy
  • München, Germany
  • 12-19-11

WOW!

Great book, inspiring author with an inspiring message! A must read for every entrepreneur!

1 of 1 people found this review helpful

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Very Enlightening

Richard was able to give a new insight of becoming an entrepreneur. I highly recommend getting his book. At the very least inspired me to give it my all.

1 of 1 people found this review helpful

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Great story by a great man

Really good book overall. It became a little long winded at times but otherwise, it's great! Don't hesitate to buy it.

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great book

Great book, a must buy. I loved hearing a Richards perspective on business and on new markets.

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  • Sabine
  • St Petersburg, FL, United States
  • 04-06-15

Felt like more of the same

I was hoping for nuggets of wisdom on how to run a business. You got a few, but mostly it was Richard Branson patting himself on the back for what a success he is and how much fun he has. The book takes you through each of his business enterprises and shows you how they started, how some failed and how most succeeded. He is a good guy, I really like him, but this is the second book I listened to and both seem like a giant soap box of a commercial to get you to fly Virgin, or buy Virgin. Too bad Gildardt Jackson didn't narrate this one. I feel he could capture Sir Richard's essence better than Adrian Mulraney. Jackson also had much more emotion. Mulraney was just plain boring at times, combined with the content of this book (which I already got from the first book I listened to) was just putting me to sleep!

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Brilliant

Recommended for any entrepreneur, executive, Student, CEO or business mind. Richard strips away all of the PR and marketing and breaks his success down in a terrific read.

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The voice reading the book put me to sleep

Is there anything you would change about this book?

Please hire a new voice for reading

Any additional comments?

Good book, ok audio, kind of into himself for majority of the book

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  • Matthew
  • 09-01-10

Simply brilliant

Firstly you have to accept that RB has an ego and that it is so embedded in his writing that some of the statements may make you cough a little. Once you accept this you are listening to a riveting yarn.

I read this on the beach last year and the the book is full of my 'red written notes'. I felt that the audio book would be a good tool to supplement and enhance the lessons I already took.

It is a must for those like me who are both entrepreneurial and contrarian in business.

Enjoy his work and learn from him. He is very good.

1 of 1 people found this review helpful

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  • Alex Sabo
  • 09-28-17

I just expected much more

It's great story for beginners, but without details, routines, etc. It's interesting book, but after Steve Jobs book - this book is very soft.

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  • JOHN
  • 06-25-17

Self promoting

I have read a couple of versions of Branson's biography and got this book to get a better understanding of his decision making process. It gave me that and contained some previously unknown (to me) facts about his businesses, how they got started, etc. what is encouraging is the fact that some of the more successful companies/ideas had been rejected by the Virgin 'dragons den' selection team. Which just goes to prove that luck is often the deciding factor - the difference between making it or not.

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  • Amazon Customer
  • 03-29-17

great book awful narration

great book but this guys voice is hard to sick. I honestly thought that it was a robot at stages.

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  • Phillip Ansell
  • 12-07-16

A great story well told

Very well put by a man who grasped the nettle on more than one occasion and with points you can take for life and business.

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  • Everfree
  • 09-23-16

Inspiring book

highly recommended read especially if you want to grow your business with good ethics to sustain our future. I hope I have the opportunity to do this at the level of Richard Branson. I'm confident I will.

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  • Kristen
  • 02-03-16

Inspiring thanks Richard

This is a grew book that gives inspiration for an entrepreneur but ventures beyond the business world into subjects that effect is all in life , such as of the climate challenges faced by the modern world . The discussion on purpose in life was thought provoking. A well written and narrated audio book .

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  • Wendy
  • 01-10-16

Great insight

This audio had me engaged all the way through. An inspirational listen which lead me to read more autobiographies of inspirational people.

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  • SteveW(director)-Wales,UK
  • 03-27-15

Annoyingly boring voice (not Branson).

I'm struggling to finish this. Is only the story that's keeping me on it. The voice is almost unbearable! Everyone who's heard me listen to this (in the car etc) have said the voice is terrible (without my comment).

Ps. So you know, It's little about Branson's upbringing and very much about his businesses and business beliefs.

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  • Aziz
  • 11-25-12

A good listen

I just could not make myself switch off this audio book. It is very good. Justifiably he does talk about climate change. Having his own airline and be concerned about climate did not sit well with me.



Overall a great book is worth 11 and 45 mins worth of listening time.

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