B2B Growth By cover art

B2B Growth

By: Sweet Fish
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  • Summary

  • Sharing lessons learned from the best content on the internet with B2B marketers.
    Copyright Sweet Fish Media
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Episodes
  • Substack is GUTTING their business

    Substack is GUTTING their business
    May 7 2024
    Substack's recent changes have raised questions about the platform's business model and its impact on creators.

    In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.

    Join as we discuss:
    • Creators need to understand the business models and incentives of the platforms they create on.
    • Substack's shift towards becoming a recommendation and distribution network.
    • The need for creators to diversify their presence across platforms.

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop
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    14 mins
  • This ugly newsletter makes $30M/yr

    This ugly newsletter makes $30M/yr
    Apr 30 2024
    How can a newsletter devoid of design be raking in millions per year?
    In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience.

    Join as we discuss:
    • The 4 media channel mediums and the importance of prioritizing them
    • SEO and paid advertising for driving media growth
    • Premise or personality driving successful newsletters

    Connect with us:
    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios
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    23 mins
  • This changed marketing forever

    This changed marketing forever
    Apr 23 2024
    The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data.

    Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.
    Link to Post:
    https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktop

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Casey Hill: https://www.linkedin.com/in/caseyhill/
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    18 mins
Management Marketing Career Success Economics
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