B2B Growth  By  cover art

B2B Growth

By: Sweet Fish
  • Summary

  • Sharing lessons learned from the best content on the internet with B2B marketers.
    Copyright Sweet Fish Media
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Episodes
  • Buying a NYC billboard to get in front of a prospect
    May 21 2024
    What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?

    In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective.

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop
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    19 mins
  • You Haven't Tried these 5 Digital Marketing Strategies
    May 14 2024
    Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.

    In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.

    Join as we discuss:
    • How character building allows businesses to create a recognizable and relatable persona for their brand.
    • Why co-hosted commentary is the future of B2B content.
    • Moving in-house creators to the center of your social media strategy.

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/

    James: https://www.linkedin.com/in/jamescarbary/

    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/
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    43 mins
  • Substack is GUTTING their business
    May 7 2024
    Substack's recent changes have raised questions about the platform's business model and its impact on creators.

    In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.

    Join as we discuss:
    • Creators need to understand the business models and incentives of the platforms they create on.
    • Substack's shift towards becoming a recommendation and distribution network.
    • The need for creators to diversify their presence across platforms.

    Connect with us:

    Benji: https://www.linkedin.com/in/benji-block/
    James: https://www.linkedin.com/in/jamescarbary/
    Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

    Link to Post discussed in this episode:
    https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop
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    14 mins

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