This Is Marketing

You Can't Be Seen Until You Learn to See

By: Seth Godin

Narrated by: Seth Godin

Length: 7 hrs and 2 mins

Publisher's summary

Number-one Wall Street Journal best-seller.

Instant New York Times best-seller.

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

• How to build trust and permission with your target market.
• The art of positioning - deciding not only who it's for, but who it's not for.
• Why the best way to achieve your marketing goals is to help others become who they want to be.
• Why the old approaches to advertising and branding no longer work.
• The surprising role of tension in any decision to buy (or not).
• How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

Critic reviews

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)

Play at 1.25 speed and it's perfect!

Seth's speaking pace is slower than what I'm comfortable with but sped up the narration to 1.25 and it is perfect! The content and assembly of content is excellent!

Worth it

Best Seth Godin book ever! He just keeps getting better and better. Full of practical wisdom. Will listen again and again.

Top book on marketing!

Very well done book.A must read for all marketers.I highly recommend this book to all people in selling and marketing fields.

Do Work That Matters

If you only get one point from this book it's to do work that matters. There are lots of ways to go about it. And Seth breaks them all down.

Best book on marketing that I’ve read

Seth Godin really understands people and that becomes extremely clear throughout the chapters of this book.

I consider this a must read for any entrepreneurs or sales reps. I’m going to read it a couple times a year from now on!

I even bought the hard copy just to have a visual reminder sitting in my desk.

This is a Marketing Must Read

As a start-up e-commerce business owner there is a-lot of "noise" on the internet about marketing that has nothing to do with the connection and relationship that we must build and maintain with our customers. This is Marketing wonderfully executes with case studies and clear explanations on how to find the right people at the right time with the right message. Seth's voice is also quite soothing to listen to and I thoroughly enjoyed this book.

Great for any marketer

I just started my role in marketing this year after years of being a techie. This book helped shape my view and give me a leg up and a mentality to follow. Recommend it for anyone really as the lessons are universal beyond just marketing. A perfect read for anyone looking to be a more conscious professional.

Timeless, higher level thinking!

The wealth of information in this read is indeed timeless. Content approaches marketing in a way that is not trendy but is based on authenticity from the marketer. Sets the stage for thinking that demands patience yet will produce longevity and whatever it is you are trying to market. I started listening to this book because I needed to stretch my thinking on how to market my coaching business. It did not disappoint, and will indeed be a title that I will listen to on a yearly basis.

fantastic book!

this book gives fantastic advice in a more short snippet way. So it's easier to digest would be a good way to put it. And the content itself is really valuable if you take a good listen

the core concepts of marketing in the digital age

This book explains the promise and perils of marketing, past and present. A generous work to inspire more generosity.