Escape Velocity

Free Your Company's Future from the Pull of the Past

By: Geoffrey A. Moore

Narrated by: Rick Adamson

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Mooreconnectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

Voice doesn't match Velocity

Although the narrator has a great signature voice, the voice doesn't fit the work here. The voice would be perfect for reading The Outsiders by S. E. Hinton, not a business book.

The content is good however, and I bought the hardcover copy to finish it.

Excellent source of ideas for executive management

Where does Escape Velocity rank among all the audiobooks you’ve listened to so far?

I am in middle management, and this sounded like a good source of information for Sr. management. I did not follow all the concepts that were discussed because that is still above my pay grade. But it sound like a good source of ideas to manage a diverse set of projects/programs, and how to expand your companies foot print in the marketplace.

So bad I did not finish it.

Would you try another book from Geoffrey A. Moore and/or Rick Adamson?

No

What didn’t you like about Rick Adamson’s performance?

Long winded .... It just droned on and on .... It was like Ben Stein in Ferris Bueller's day off ..... not to say the reader was doing a bad job... It was just a bad book ... YAWN