Showing results by author "Geoffrey A. Moore"

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    • Crossing the Chasm

    • Marketing and Selling Technology Projects to Mainstream Customers
    • By: Geoffrey A. Moore
    • Narrated by: Mike Chamberlain
    • Length: 9 hrs and 45 mins
    • Unabridged
    • Overall
      4 out of 5 stars 538
    • Performance
      4.5 out of 5 stars 425
    • Story
      4 out of 5 stars 427

    Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    • 5 out of 5 stars
    • Incredible insight

    • By Holly Fischer on 02-27-16

    Regular price: $30.79

    • Zone to Win

    • Organizing to Compete in an Age of Disruption
    • By: Geoffrey A. Moore
    • Narrated by: Tom Parks
    • Length: 4 hrs and 26 mins
    • Unabridged
    • Overall
      4 out of 5 stars 33
    • Performance
      4.5 out of 5 stars 25
    • Story
      4 out of 5 stars 26

    Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, Zone to Win serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.

    • 4 out of 5 stars
    • A very hard book to read

    • By Chai on 10-25-17

    Regular price: $17.49

    • Inside the Tornado

    • By: Geoffrey A. Moore
    • Narrated by: Geoffrey A. Moore
    • Length: 3 hrs and 4 mins
    • Abridged
    • Overall
      4.5 out of 5 stars 100
    • Performance
      4 out of 5 stars 57
    • Story
      4.5 out of 5 stars 58

    Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.

    • 3 out of 5 stars
    • Still relevant and slightly confusing

    • By Chris Harden on 01-04-17

    Regular price: $12.54

    • Escape Velocity

    • Free Your Company's Future from the Pull of the Past
    • By: Geoffrey A. Moore
    • Narrated by: Rick Adamson
    • Length: 6 hrs and 6 mins
    • Unabridged
    • Overall
      4 out of 5 stars 103
    • Performance
      4 out of 5 stars 80
    • Story
      4 out of 5 stars 76

    From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

    • 5 out of 5 stars
    • Best Strategy Book on Earth

    • By John on 12-23-11

    Regular price: $21.67

    • Dealing with Darwin

    • How Great Companies Innovate at Every Phase of Their Evolution
    • By: Geoffrey A. Moore
    • Narrated by: James Anderson Foster
    • Length: 8 hrs and 18 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 4
    • Performance
      4.5 out of 5 stars 4
    • Story
      4.5 out of 5 stars 4

    The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else - probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years - making changes on the fly while fending off challenges from every quarter.

    Regular price: $17.49

    • In a Downturn, Provoke Your Customers (Harvard Business Review)

    • By: Philip Lay, Todd Hewlin, Geoffrey Moore
    • Narrated by: Todd Mundt
    • Length: 21 mins
    • Unabridged
    • Overall
      3 out of 5 stars 3
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Philip Lay, Todd Hewlin, and Geoffrey Moore, managing directors at the strategy consulting firm TCG Advisors, offer advice on how to make the sale to companies that are slashing their budgets.

    Regular price: $1.95