Identity Business

Former Army brat Morgan Albright has finally planted roots in a friendly neighborhood near Baltimore. Her friend and roommate Nina helps her make the mortgage payments, as does Morgan's job as a bartender. But after she and Nina host their first dinner party—attended by Luke, the flirtatious IT guy who'd been chatting her up at the bar—her carefully built world is shattered. The back door glass is broken, cash and jewelry are missing, her car is gone, and Nina lies dead on the floor.

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

Discover what 20 successful entrepreneurs say is the one thing that led them from where they were to where they are today—from struggling to make ends meet, living paycheck to paycheck, and feeling defeated…to experiencing what it’s like to have more than enough, doing work they love, and living lives of contribution. Each author-entrepreneur shares vulnerable stories of moving from a place of pain and lack to a place of impact and abundance. Whether you run a brick-and-mortar business, sell physical products online, or coach clients, you will find stories that will inspire you.

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Ella Bell Smith and Stella Nkomo take an unflinching look at the differences between Black and White women's experiences at work. Based on groundbreaking research, the book compares and contrasts the experiences of 120 first-generation Black and White female managers in the American business area. In-depth histories bring to life the women's powerful and often difficult journeys from childhood to professional success, highlighting the roles that gender, race, and class played in their development.

New York Times best-selling author Stedman Graham's Identity Leadership is a very personal and prescriptive guide that is based on his philosophy that a leader can't lead others until he can first lead himself - the more he works on himself, the more he can give to those around him. To know our purpose in life, we begin with our passions, skills, and talents, and with this book we learn how to channel the best of who we are to achieve success for ourselves and those we lead.

Randy loves nothing more in life than motorcycles. When his friend Nick gives him the opportunity to join in as monkey during a sidecar race, he jumps at the chance -- even if it means wearing pink leathers. Now Randy has a whole world of new problems. Modelling, racing... boys?! Everyone thinks Randy is a girl. What if they're right?

She wanted to build a business. What she started was a movement. Seventeen-year-old Jaida James is all about hustle, heart, and handmade merch—trying to turn her craft into a real business before graduation. But when her Black History Month sale flops, her best friend Halley goes viral selling Black-themed products without being Black, and her school shuts down her club idea before it even starts… Jaida starts questioning everything. Her identity. Her friendships. Her worth. As tensions rise in school and online, Jaida learns that running a business isn't just about making sales—...

The internet has made it easy for virtually anyone to become a business owner. It is impossible to deny the convenience and ease of online shopping for goods or services. An online platform is ideal for launching your business for any aspiring business owner, though it is not always as easy as it seems.What exactly goes into starting a business online? The landscape and procedures involved with e-commerce are vastly different from those of physical businesses. If you're ready to start your dream online business but don't know what steps to take next, this guide is for you. We'll break down ...

In order to create an inclusive working environment, it is important for companies to understand the experiences that diverse employees face in the workplace. Diversity in the Workplace is a guided tour of what it means to be a minority in today's labor force.

In the current period of social and political unrest, conversations about identity are becoming more frequent and more difficult. On subjects like critical race theory, gender equity in the workplace, and LGBTQ-inclusive classrooms, many of us are understandably fearful of saying the wrong thing. Kenji Yoshino and David Glasgow, founders of the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law, are here to show potential allies that these conversations don’t have to be so overwhelming.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

In 2014, Francis Fukuyama wrote that American institutions were in decay, as the state was progressively captured by powerful interest groups. Two years later, his predictions were borne out by the rise to power of a series of political outsiders whose economic nationalism and authoritarian tendencies threatened to destabilize the entire international order. These populist nationalists seek direct charismatic connection to “the people”, who are usually defined in narrow identity terms that offer an irresistible call to an in-group and exclude large parts of the population as a whole.

Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.

Anwen's uncanny resemblance to Princess Lavena has been a curse since the moment she entered her service, as the spoiled princess has frequently used it to her advantage by forcing Anwen to switch places with her. But Princess Lavena's latest scheme is her worst - and most dangerous - yet: compelling Anwen to take the princess's place in her marriage to her loathed fiancé, Prince Liam.

A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior - and how these shared identities can inspire both personal change and social movements.

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise...

The world is rapidly changing and our beliefs are being challenged. Many of us are uncomfortable with the political, religious, and social changes taking place. This book offers a new approach to establishing a clear, resilient identity and enjoying a more positive, meaningful life. Irina Nevzlin’s life experience and entrepreneurial background have led her to develop the understanding that our global world has made us all immigrants to some extent. This unique book offers a fresh perspective on how each of us can adapt with more ease to our ever-changing, complex world.

Unlock the secret to taking your interior design business to unparalleled heights with "Branding Your Interior Design Business." This comprehensive guide is crafted to help you define your niche, build a powerful brand story, and connect meaningfully with your audience. Whether you're an aspiring designer or an established professional seeking a branding refresh, this eBook lays the foundation for your success. Start by understanding the significance of niche branding in the bustling world of interior design. Discover how to identify your unique design passion and align it with market ...

Protect Your Identity. Outsmart Scammers. Stay Safe Online, Without Being a Tech Expert. In a world where cybercrime is rising faster than ever, staying safe online isn't optional; it's essential. Whether you're an everyday internet user, a parent, a small business owner, or someone who's already been targeted by a scam, this book is your guide to defending your digital life. Cybersecurity Essentials is written by Aadam Duckett, a seasoned IT professional with over 15 years of experience helping individuals and organizations stay protected. With clear language, real-life case studies, and ...