Business Development Strategy

From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Running a successful business is an achievement that many people never realize. How is it that some people struggle to manage a business, but to some, it almost seems like they always know the right thing to do? We have seen many promising small businesses collapse in a few months, yet others have grown into large enterprises. These are businesses that both operate in the same environment, yet not all of them make it. If you have ever wanted to start a business, this is the audiobook for you.

Few people know more about developing leaders than John C. Maxwell, the bestselling leadership author in history. In the last twenty-five years, he has grown from equipping a handful of leaders in one organization to developing millions of business, government, and non-profit leaders in every country around the world. In The Ultimate Guide to Developing Leaders, Maxwell teaches everything leaders need to know about how to develop leaders in their team or organization.

Digital Marketing Strategy is your essential guide to building powerful online campaigns, mastering modern tools, and connecting with your audience across every major digital channel. This comprehensive and practical book is designed for entrepreneurs, freelancers, small business owners, and marketing professionals who want to succeed in today’s fast-paced online environment. Whether you're a beginner or looking to sharpen your skills, this guide walks you through everything from SEO and social media to content marketing, paid ads, email automation, and beyond.

This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.

The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.

Why read this strategy book? Understand business from a strategic perspective. Senior executives routinely share and discuss strategy with marketing directors, operations chiefs, and other direct reports. But how much do those managers really understand about strategic thinking, planning, implementation, and measurement? A recent investigation into this question concluded most managers don't understand enough about strategy to be useful. Asked to take a basic strategy exam—a test that any CEO or senior manager should easily ace—a representative sample of U.S. managers from C-level ...

Are You Ready to Stop Defending Learning—And Start Amplifying Its Value? For too long, Learning & Development (L&D) has struggled to be recognized as a strategic driver of business success. Despite launching powerful programs, L&D teams often find themselves justifying their worth, fighting for resources, and defending their budgets instead of being seen as key contributors to growth, innovation, and competitive advantage. But what if the problem isn’t that learning lacks value—but that we haven’t learned how to amplify its value? In Hidden Value, Dr. Keith Keating—author of The ...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS Do you have a great app idea but no coding skills? ‘How to Make an App Business’ contains no get-rich-quick talk, but just exactly what you need to go from idea to app business. ‘How to Make an App Business’ guides you all the way from idea to launching your app and making a business out of it. The book covers proven and essential steps to build a killer app, get your app off the ramp with solid marketing, and make a viable business. From this book you will learn how to: Build and test early prototypes before starting programming ...

Sun Tzu's Art of War for Women helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are.

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.

In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This audiobook is the solution that leaders at every level need.

⚠Become a leader who inspires and succeeds with proven strategies and real-world cases!⚠Leadership Through Self-Improvement is more than just another leadership book. It’s your comprehensive guide to mastering the art of leadership, blending theory with practical insights from some of the world’s largest and most respected companies, including Google, Microsoft, Starbucks, Amazon, Apple, Netflix, and Toyota. This book goes beyond abstract concepts, offering real stories of overcoming challenges and achieving success, giving you the tools to confidently navigate your own leadership ...

Unlock your entrepreneurial potential and launch your business in record time without the overwhelm of information overload! Are you an aspiring entrepreneur overwhelmed by the sheer volume of information and unsure where to begin? Do you fear the financial risks and legal complexities of starting a business? Are you seeking a clear, actionable roadmap to guide you toward startup success and financial freedom? If you answered “yes” to any of these questions, you’re not alone. Many aspiring business owners face similar challenges, but this comprehensive guide is here to transform your ...

Explore the universe of potential buyers. Learn how to assemble a team of expert advisors to prepare your business for sale. Walk step by step through a typical investment-banker-led midmarket sale process from start to finish. Adam Coffey has spent the last 20 years as CEO of three private-equity-backed national service companies. Through his experience executing a buy-and-build strategy, he has bought and sold more than 100 companies ranging in size from $1 million to $1 billion. Selling your business is an art.

At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.