Brand Identity Breakthrough

How to Craft Your Company's Unique Story to Make Your Products Irresistible

De: Gregory V. Diehl

Narrado por: Gregory V. Diehl

Duración: 6 h y 10 m

Resumen del Editor

*Amazon #1 Bestseller in Public Relations and #5 in Small Business*

Does your business have a story to tell? *It should!*

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.

• Learn how to build a unique selling proposition for your product.
• Learn the best methods for how to sell a product to customers, no matter what you offer.
• Overcome the sales learning curve, and sell products in both physical and online marketplaces.

©2016 Gregory Diehl (P)2016 Gregory Diehl

Reseñas de la Crítica

"Entrepreneurial success books are inno short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of *Brand Identity Breakthrough*, a two-month standing Amazon bestseller." (Hazel Oscar for New York Metropolitan Magazine)

"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right." (Charles Franklin for Small Business Trends)

This book is branding on steroids. It's a combination of marketing, business, financing and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents and I will ask them to buy copies as well!" (Asaf Halperin, Experior Financial Group)

Loved It

Any additional comments?

This has been a useful tool to help us develop a new brand in our company. It is not a panacea to all issues with brand development. However, this book gives a fair roadmap. I would say this is great for beginner to intermediately skilled marketers.

Great One

Any additional comments?

Quick guide, great questions to help one get more clear on target, and branding. What it did most for me was a help to explain that a brand is about how we impact others. This took it to heart for me and how I would like others to be affected by my choices, behaviors, and treatment of them.

Recommended

Any additional comments?

A good book to pull ideas from. It helps to securely reinstate what I already know about the fundamentals of branding.

A Must-Have Audio Book

Any additional comments?

This book should be required for brand managers, creative directors or anyone associated with developing and maintaining a brand. It's my go-to resource for brand development.

informational but...

it was very informative but dry, Dry as in eating crackers when your sick which is good for you but you going to need some water afterwards. I did like the real life situations that was put the book, I like story telling information , maybe it was the reader just reading the book but I didn't have much feel to the book. Maybe the next one will be better.

Not my thing

I received a complimentary copy of this book in exchange for an honest review.

As for the content of the book, I would say it is good for someone looking to improve or renew their business through purpose driven marketing and brand identity. I am not an entrepreneur, but I am familiar with and help several of them and I feel that they could certainly gain a lot from Thai book.

That said, the narration is dull. The narrator actually sounds like an automated voice from an older Mac computer in places. I had to check to make sure the narrator was listed as an actual human on several occasions.

I would recommend this book to budding entrepreneurs or small business owners who want a fresh look at their business, but I'd absolutely recommend getting it in print instead of audio.

Highly recommend it

Would you recommend this audiobook to a friend? If so, why?

Being somebody who's in the beginning stages of starting a new business, reading this book couldn't have happened at a better time. Gregory did a great job at explaining how to make my business look unique so that it stands out from the competition. Since I have a bit of an ADD brain, I felt he could've gotten to the point a bit quicker at times, but at the same time I understand the abundance of real life examples he uses just helps to drive the message home better for most people. Overall a great read, and I highly recommend it!

Good content, bad narration

The info in this book is great! But it was hard for me to get through the book due to the narrator. Kind of a bummer since the author is the narrator, usually that makes it a better listen since they are connected the the content.

Painful to listen to, which is a shame

How could the performance have been better?

When I first started listening, I thought this was going to be a winner on all fronts. That was, until I got past the Foreword. A friend of the author is speaking in the Foreword and it's very enjoyable to listen to. Then the author starts reading it himself.... I guess... it's hard to tell if it's an actual human or an automated voice, but it's painful to listen to! I was so disappointed, because the Foreword had me really anticipating a lot of good content, and looking forward to the rest of the book, and half way through chapter 1 being read by the author, I wanted to bang my head on the dashboard of my car... Recommendation to the author: Get a professional to record this for you, and do it fast! You've got good content, but you really won't get far with this in the current form.

Amazing Branding Tips

Any additional comments?

This book has helped me a lot. This is an amazing introduction into Branding and Identity design for business owners but also for marketers.