Customer Marketing
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- De: Melina Palmer
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Versión completa
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
- De J. Cabral en 03-02-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Fecha de lanzamiento: 05-11-21
- Idioma: Inglés
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- De: Peter Fader, Sarah Toms
- Narrado por: Steve Menasche
- Duración: 4 h y 2 m
- Versión completa
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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A great marketing book for startups and growing Enterprises
- De Jean en 11-07-23
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrado por: Steve Menasche
- Duración: 4 h y 2 m
- Fecha de lanzamiento: 06-11-19
- Idioma: Inglés
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- De KwikC en 04-03-23
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Loved
- How to Rethink Marketing for Tech Products
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Fecha de lanzamiento: 04-12-22
- Idioma: Inglés
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Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- De: Ashvin Vaidyanathan, Ruben Rabago
- Narrado por: Daniel Henning
- Duración: 7 h y 22 m
- Versión completa
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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Great content!! Narrating sounds like a computer
- De Lydia en 06-01-22
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrado por: Daniel Henning
- Duración: 7 h y 22 m
- Fecha de lanzamiento: 03-24-20
- Idioma: Inglés
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- De C Mason en 02-25-15
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Fecha de lanzamiento: 02-05-15
- Idioma: Inglés
- Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- De: Chris Smith
- Narrado por: Chris Smith
- Duración: 8 h y 45 m
- Versión completa
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The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. In The Conversion Code, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
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Like a PhD in Attraction Marketing
- De serbasd en 08-25-22
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- Narrado por: Chris Smith
- Duración: 8 h y 45 m
- Fecha de lanzamiento: 07-26-22
- Idioma: Inglés
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Digital marketing and conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest, most popular platforms....
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- De hadi maghsoudi en 03-19-16
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Fecha de lanzamiento: 03-01-16
- Idioma: Inglés
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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The Referral Engine
- Teaching Your Business to Market Itself
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Versión completa
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrado por: John Jantsch
- Duración: 6 h y 49 m
- Fecha de lanzamiento: 05-25-10
- Idioma: Inglés
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Marketing: A Love Story
- How to Matter to Your Customers
- De: Bernadette Jiwa
- Narrado por: Bernadette Jiwa
- Duración: 2 h y 1 m
- Versión completa
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Meh
- De Eric D. en 08-17-17
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Marketing: A Love Story
- How to Matter to Your Customers
- Narrado por: Bernadette Jiwa
- Duración: 2 h y 1 m
- Fecha de lanzamiento: 01-22-16
- Idioma: Inglés
- One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....
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Customer Experience Wheel
- 1-Page Plan to Navigating Your CX Transformation Journey
- De: Toni Krasnic
- Narrado por: Virtual Voice
- Duración: 6 h y 24 m
- Versión completa
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This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...
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Customer Experience Wheel
- 1-Page Plan to Navigating Your CX Transformation Journey
- Narrado por: Virtual Voice
- Duración: 6 h y 24 m
- Fecha de lanzamiento: 02-29-24
- Idioma: Inglés
- This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives...
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- De: Fred Reichheld, Rob Markey
- Narrado por: Walter Dixon
- Duración: 8 h
- Versión completa
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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No substance
- De Douglas en 04-01-13
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrado por: Walter Dixon
- Duración: 8 h
- Fecha de lanzamiento: 11-07-11
- Idioma: Inglés
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Fecha de lanzamiento: 10-10-17
- Idioma: Inglés
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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CustomerCentric Selling
- De: Michael T. Bosworth, John R. Holland
- Narrado por: Chris Ryan
- Duración: 4 h y 21 m
- Versión completa
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
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CustomerCentric Selling
- Narrado por: Chris Ryan
- Duración: 4 h y 21 m
- Fecha de lanzamiento: 08-03-21
- Idioma: Inglés
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills....
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- De: Gordon S. Linoff, Michael J.A. Berry
- Narrado por: Steve Menasche
- Duración: 38 h y 33 m
- Versión completa
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Wow. Very long, very good, and great value!
- De Tom en 12-15-19
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrado por: Steve Menasche
- Duración: 38 h y 33 m
- Fecha de lanzamiento: 12-25-18
- Idioma: Inglés
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Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....
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Marketing 5.0
- Technology for Humanity
- De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Versión completa
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Very disappointing
- De TerrisThompson en 01-24-23
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Marketing 5.0
- Technology for Humanity
- Narrado por: Steve Menasche
- Duración: 7 h y 8 m
- Fecha de lanzamiento: 03-23-21
- Idioma: Inglés
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Versión completa
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrado por: Joel Richards
- Duración: 6 h y 32 m
- Fecha de lanzamiento: 08-16-16
- Idioma: Inglés
- To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- De: Joe Federer
- Narrado por: Alex Knox
- Duración: 9 h y 14 m
- Versión completa
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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Amazingly insightful!
- De Cathy Federer en 07-21-22
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrado por: Alex Knox
- Duración: 9 h y 14 m
- Fecha de lanzamiento: 07-14-21
- Idioma: Inglés
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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The Gold Standard
- Giving Your Customers What They Didn't Know They Wanted
- De: Colin Cowie
- Narrado por: Colin Cowie
- Duración: 5 h y 47 m
- Versión completa
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Historia
Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.
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Legendary advice
- De Bryce McNabb en 10-20-22
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The Gold Standard
- Giving Your Customers What They Didn't Know They Wanted
- Narrado por: Colin Cowie
- Duración: 5 h y 47 m
- Fecha de lanzamiento: 09-07-21
- Idioma: Inglés
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Learn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
Por favor prueba de nuevo más tardeError al añadir a tu biblioteca
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Intenta nuevamentePrecio regular: US$19.79 o 1 crédito
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- De: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Versión completa
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General
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Narración:
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Historia
The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- De S. Wheelhouse en 12-07-18
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- Narrado por: Tim Andres Pabon
- Duración: 8 h y 25 m
- Fecha de lanzamiento: 07-07-17
- Idioma: Inglés
- The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
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Intenta nuevamentePrecio regular: US$24.06 o 1 crédito
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- De: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrado por: Graham Rowat
- Duración: 6 h y 53 m
- Versión completa
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Historia
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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The technological side of AI marketing
- De John (Yue) Zhang en 02-12-24
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrado por: Graham Rowat
- Duración: 6 h y 53 m
- Fecha de lanzamiento: 02-26-19
- Idioma: Inglés
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Por favor prueba de nuevo más tardeError al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tardeError al eliminar de la lista de deseos.
Por favor prueba de nuevo más tardeError al añadir a tu biblioteca
Por favor intenta de nuevoError al seguir el podcast
Intenta nuevamenteError al dejar de seguir el podcast
Intenta nuevamentePrecio regular: US$17.19 o 1 crédito
Sale price: US$17.19 o 1 crédito
Se incluye en la membresía Plus -