Customer Marketing

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...

Digital Marketing Strategy is your essential guide to building powerful online campaigns, mastering modern tools, and connecting with your audience across every major digital channel. This comprehensive and practical book is designed for entrepreneurs, freelancers, small business owners, and marketing professionals who want to succeed in today’s fast-paced online environment. Whether you're a beginner or looking to sharpen your skills, this guide walks you through everything from SEO and social media to content marketing, paid ads, email automation, and beyond.

Introducing "The Handyman's Blueprint" – the ultimate guide for aspiring and seasoned handymen who want to take their skills and business acumen to new heights. This comprehensive eBook covers everything you need to know to become a successful handyman, providing you with a roadmap for starting, running, and growing your business. Don't be just another handyman – instead, set yourself apart from the competition with the help of our 36 informative and practical chapters, each focused on a critical aspect of the handyman profession. Learn how to identify your niche, create a unique ...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

The greatest disruption in the history of marketing isn’t coming for your job. It’s coming for your customer. Artificial Intelligence is changing the way people think, feel, decide, and connect. Your next customer will be less patient, more trusting of machines, less loyal to brands, and possibly searching for meaning in new and unexpected places. If you don’t understand these shifts, your marketing playbook will be obsolete. Bestselling author and futurist Mark Schaefer takes you on a deep, human-centered journey through the new realities of consumer behavior in the age of AI.

Do you need more customers/clients for your service-based business? Could your service business use a stream of new customers or clients that have all sort you out, instead of you soliciting their business?This guide will show you how to have your best customers or clients do the bulk of marketing or promoting your business for you. The great majority of service professionals and owners of service-based businesses recognize the importance of marketing, and yet they feel very uncomfortable about anything that even hints at "selling” or marketing. For most of them, this ultimately means ...

Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Customer Service Success, The 6 Keys To Deliver A World-Class Experience, offers you new solutions to the age-old challenges that you face in your business every day…How do you keep your customers happy so that they never leave you? How do you get your clients excited to come back to your businesses time and time again? How do you create raving fan customers that will tell all of their friends, family and colleagues that they must to do business with you? This book will answer all of these questions for you and more in a simple, easy-to-follow format that is entertaining and educational. ...

This essential guide reinvents selling for today’s B2B market, showing sellers how to overcome stalled deals and customer indecision.

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

Looking to start your own print-on-demand t-shirt business? Look no further! Our comprehensive eBook will guide you through each step of the process, from niche selection to scaling your business. Discover the secrets of successful t-shirt business owners and learn how to create eye-catching designs that will set your brand apart. We'll also walk you through the process of setting up your online store and choosing the right print-on-demand platform to suit your needs. But it's not just about setting up shop - our eBook provides invaluable insights on how to market your business effectively....

Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo. En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.