Marketing: A Love Story

How to Matter to Your Customers

De: Bernadette Jiwa

Narrado por: Bernadette Jiwa

Duración: 2 h y 1 m

Resumen del Editor

One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey toward understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

©2014 Bernadette Jiwa (P)2016 Gildan Media LLC

Loved everything about it

Loved the brevity, the honesty, and the fact that the author gave it away for free here on Audible to prove the primary point of the book: marketing is a love story to your dream customers, not a clamor for more transactions. Depth > hustle.

Great insights, short package

I really loved everything about this book… It wasn't long winded and just told the straight truth about the state of marketing today… Would highly recommend...

practical insight

Outstanding! direct and to the point. this book is filled with gems. I will definitely reference this book over and over. I can't wait to listen to more content. Jiwa had a very unique perspective on this subject.

Awesome Book

It brings insite on what you would need to do to focus on your brand for yourself and customers supporting you. This would be a daily book listen to help with revamping. Thanks for writing great content.

Brandonse87

Awesome helpful as hell. Some many new ideas running threw my head. For sure buy

Surprisingly Good Insights!!

I really liked how the author condensed the information down and gave the important details needed. It was a bit repetitive at times, however, the content is very powerful and needed for any business owner or entrepreneur. You will definitely thank yourself for having listened to this audiobook!!!

Start mattering now

Any additional comments?

Really hammers home the fact that Marketing is a story, a story that needs to matter rather than something that needs to be forgotten. Marketing of today is also different from the marketing of yesteryear and we really need to change our attitude about what marketing is before we find ourselves as extinct as the dinosaurs. The choice is your, read this book and fall in love with it and what it communicates and start mattering or don't and learn how little you mattered to your (ex)customers.

Excellent

Really appreciated Bernadette’s perspective and insight… short but powerful and informative. Will make me think through relationship marketing better and develop trust with our customers and who knows… have our customers actually love the product and service!

Meh

Save your money. A book that basically says companies that got it right do good and talk to your customers and make something people love. 😮

all anectdotes to prove her points, no data

well written with interesting points but speaks with an authority about marketing without providing any data behind it. I would pass.