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The Art and Science of Digital Marketing and Advertising
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Alex Schultz
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The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world." - Mark Zuckerberg, CEO - Meta
"Alex is the person I go to when I have a really hard growth question." - Sam Altman, CEO - OpenAI
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallised in this essential bible for digital marketing. He guides listeners through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - CLICK HERE is the book you need to listen to if you want to grow your business.