Customer Business

More than two generations ago, the venture capital community convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies?

The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry. - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList Pick Eleven Madison Park was a struggling two-star brasserie when Will Guidara took the helm. Eleven years later...

To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.

What if you could get paid to build your email list, grow your brand, and attract buyers, without wasting a dime on unqualified leads? Hi, I’m Hernan Vazquez. Over the last decade, I’ve managed $100M+ in ad spend and helped scale businesses from scratch to 8- and 9-figures. And here’s what I discovered: the secret weapon of top marketers isn’t some complicated funnel or ninja-level tactic. It’s low-ticket offers done right. In Low Ticket Profits, I walk you through the exact 7-day framework I use to build funnels that turn $7 digital products into customer acquisition machines. No...

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an...

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.

Are you ready to attract more customers and grow your small business like never before? In today’s competitive market, small business owners need effective strategies to stand out and thrive. This comprehensive guide will take you step-by-step through the journey of understanding your customers, building a memorable brand, and using cutting-edge tools to grow your business. Whether you’re just starting or looking to refine your approach, this book is your ultimate roadmap to success. Inside, you’ll discover: How to define your ideal customer and tailor your offerings to meet their ...

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how...

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless audiobook from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or...

Turn Your Embroidery Skills Into a Profitable, Sustainable Business You already know the creative possibilities of embroidery. But turning those skills into a business that actually makes money requires more than an embroidery machine and beautiful designs. How to Start a Profitable Custom Embroidery Business gives you a practical, step-by-step roadmap for building a professional embroidery business—from choosing your equipment and identifying profitable customers to pricing orders, managing production, attracting repeat business, and preparing for growth. Whether you're considering your ...

When you want to start a business, many options may arise for you to venture into. Your business choice will depend on many factors, but dropshipping might be the one for you if you are looking for a low-risk and low-investment business. There is a lot more that goes into dropshipping than many people know, but it is an incredibly profitable business that many people are starting to get into. Ecommerce has become more popular over time, and the internet is where you want to be for any kind of business today. Dropshipping can seem deceptively simple, though, and you may find yourself jumping...

The H30K™ Method is not just another marketing book — it's the proven playbook firearm professionals have been waiting for. After the Aurora Batman Movie Massacre of 2012, Andy Hallinan left his successful corporate marketing career to become a firearm instructor, driven by the urgent need to make communities safer. But when his new business struggled, Andy realized that knowing how to teach wasn’t enough he had to master transformational marketing.

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech...

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100...