Behavioral Economics Psychology

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Do you wish you could use someone’s mental process to your advantage and to control the way they think and feel? Then keep reading! People can react unpredictably in life. Not being able to tell what someone else is thinking can put you at a severe disadvantage when trying to achieve your goals. The whims, thoughts, motives, and behaviors of others can completely derail the efforts that you put forward to achieve your goals, change your circumstances, and to make something better of your life. Being at the mercy of the unpredictable behavior and temperament of others leaves far too much ...

How Netflix, Tesla, and Amazon Use Psychology to Close 40% More Sales While you're using outdated sales tactics, companies like Netflix, Tesla, and Amazon leverage cutting-edge psychology to dominate their markets. The difference isn't better products - it's understanding how customers truly think and make purchasing decisions. You'll Get: ✅ 50+ real case studies from Netflix, Tesla, Amazon & top brands ✅ Neuroscience-backed strategies that bypass logical resistance ✅ Digital psychology rules for online/social selling ✅ Step-by-step implementation plans you can use immediately ✅ ...

After her first two weeks observing the problems at DecisionTech, Kathryn Petersen, its new CEO, had more than a few moments when she wondered is she should have taken the job. But Kathryn knew there was little chance she would have turned it down. After all, retirement had made her antsy, and...

Chaos in the Human World: Psychology, Economics, Social Systems, and the Limits of Prediction is a comprehensive and accessible exploration of how chaos theory helps explain the unpredictable patterns that shape modern life. Drawing from psychology, behavioral economics, institutional analysis, social networks, and crowd dynamics, this book reveals why small events can spark large consequences and why human systems often defy simple forecasts. Each chapter explains a different domain of complexity, showing how sensitive dependence, nonlinear feedback, and shifting thresholds influence ...

What if the most powerful forces shaping your life are the ones you rarely notice? From the way choices are framed to the social norms you absorb without question, modern life is guided by subtle influences that quietly shape how you think, decide, and behave. Invisible Forces of Everyday Life explores the unseen systems behind human behavior - revealing how culture, environment, psychology, and habit work together to guide your actions long before you are aware of them. Written in a clear, accessible style, this book blends social psychology, behavioral economics, and everyday observation ...

NATIONAL BESTSELLER Poker champion turned business consultant Annie Duke teaches you how to get comfortable with uncertainty and make better decisions as a result in “the ultimate guide to thinking about risk” (Charles Duhigg, author of The Power of Habit). “A big favorite among...

Master the Science of Persuasion and Transform the Way You Sell. In Sales Psychology Decoded: The Neuroscience Behind Buying Decisions, sales expert FC Bohnke breaks down the latest psychological and neuroscientific research to explain why customers buy—and why they don’t. This isn’t just another book filled with buzzwords or fluffy motivation. It’s a practical, science-backed guide that empowers sales professionals to apply cognitive psychology and behavioral science in real-world selling. You'll discover: How the brain processes trust, urgency, and value What subconscious triggers...

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Most conversations don’t happen with words. They happen through subtle cues, body movements, tone shifts, emotional signals—and if you’re not trained to catch them, you’re missing out on 90 percent of what people really mean.

From the bestselling author of Thinking in Bets comes a toolkit for mastering the skill of quitting to achieve greater success Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn’t working. Governments, caught in a hopeless conflict...

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down. There’s only one person in the way of you untapping your potential: You. There’s also one person who can move you out of the way so you can...

Performed by Trevor Moawad with a foreword written and read by Seattle Seahawks quarterback Russell Wilson From a top mental conditioning coach—""the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and...

After focusing on topics ranging from teamwork and leadership to employee engagement and meetings New York Times best-selling author Patrick Lencioni has finally turned his attention toward his own craft—consulting and client service. Tapping into the simple but powerful model that his firm...

Pioneers of Human Behaviour: Amos Tversky A Gateway to His Life, Theories, and Legacy Amos Tversky transformed our understanding of decision-making. With Daniel Kahneman, he revealed the hidden shortcuts of the mind—heuristics and biases—that quietly shape how we judge, risk, and believe. From Prospect Theory to his elegant studies of similarity, Tversky’s insights redrew the boundaries of psychology, economics, and public policy. This concise yet powerful volume distils his life’s work into clear, engaging chapters. From his childhood in Haifa and his daring years as a paratrooper,...

Unlock the Science of Decision-Making and Take Control of Your Choices! Have you ever wondered why you make impulse purchases, procrastinate on important tasks, or struggle to save money despite knowing better? Behavioral Economics Unlocked: Turning Insights into Better Decisions reveals the hidden psychological forces that shape your choices—and how to use them to your advantage. This book uncovers the science behind decision-making, financial behavior, habit formation, and business strategies, giving you the tools to make smarter, more intentional choices in every area of life. Discover...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — Time Dan Ariely, behavioral economist and New York Times bestselling author of...