Episodios

  • Sales and Marketing Alignment Masterclass | A. Lee Judge, Content Monsta

    Sales and Marketing Alignment Masterclass | A. Lee Judge, Content Monsta
    Feb 26 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmg.studio/visualswipefile


    A. Lee Judge has spent 25+ years sitting between sales and marketing teams — and watching them break down in the same four places every time. In this episode, Lee walks through his CASH framework (Communication, Alignment, Systems, Honesty), explains why marketing creates content that sales never sees, why both teams measure the wrong things, and how to unify them into one revenue team. Whether you run a company with separate departments or you're a solo founder wearing both hats, this conversation will change how you think about the relationship between sales and marketing.


    CONNECT WITH LEE

    🌐 Website: https://aleejudge.com/

    📕 The Book: https://aleejudge.com/cash

    🏢 Content Monsta: https://contentmonsta.com/

    💼 LinkedIn: https://www.linkedin.com/in/aleejudge/


    CONNECT WITH ANDY

    🌐 Website: https://www.mmgdesign.net/

    💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

    📸 Instagram: https://www.instagram.com/mindfulmilligan/


    TIMESTAMPS

    00:00 - Intro

    00:47 - From DJ to Accidental Marketer

    03:45 - He Didn't Know He Was Building CRMs

    06:01 - Why Other People See Your Value First

    07:27 - The Side Hustle Your Boss Should Encourage

    10:24 - The Moment His Personal Brand Split in Two

    14:00 - Finding the "Tilt" Between Two Deep Lanes

    16:01 - Why Trend-Hoppers Lose Credibility

    21:07 - The POD Method for Founder Productivity

    25:54 - The CASH Framework Explained

    29:35 - No Deal Is Won by Just Sales or Just Marketing

    30:21 - How Solo Founders Apply the CASH Framework

    34:12 - Knowing What Happens After the Zoom Call Ends

    36:19 - Where to Find Lee and the Book


    TEAM

    🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

    🎥 Production // MMG Design: https://www.mmgdesign.net/

    🤝 Powered by // AMA Columbus: https://amacolumbus.org/

    and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd
    Más Menos
    41 m
  • Are marketers using AI totally wrong? | Harley Allaby, Samurai Code

    Are marketers using AI totally wrong? | Harley Allaby, Samurai Code
    Feb 24 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmg.studio/visualswipefile


    Harley Allaby co-founded Samurai Code after helping scale Exact Medicare from a small startup to $100M+ in revenue — largely by figuring out how to deploy AI agents before most companies even had a plan. In this episode, Harley breaks down why 95% of AI implementations fail, how to identify the highest-leverage point in your business for AI deployment, and why small language models are quietly outperforming the big monolithic approaches everyone defaults to. Whether you're a founder running lean or a marketing leader trying to make the case internally, this conversation gives you a tactical roadmap for getting AI right the first time.


    CONNECT WITH HARLEY

    🌐 Website: https://www.samuraicode.ai/


    💼 LinkedIn: https://www.linkedin.com/in/hallaby/


    CONNECT WITH ANDY

    🌐 Website: https://www.mmg.studio/

    💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

    📸 Instagram: https://www.instagram.com/mindfulmilligan/


    TIMESTAMPS

    00:00 – Intro

    00:40 – From Pokemon cards to $100M: Harley's entrepreneurial path

    03:10 – Why big companies can afford to fail at AI and you can't

    05:09 – Highest leverage vs. low-hanging fruit: where to deploy AI first

    08:00 – The AI use case nobody talks about: employee training

    10:30 – 95% of AI implementations fail — here's why

    13:49 – Your data is a mess and it's blocking everything

    17:50 – Small language models vs. large: the car dealership breakdown

    22:02 – AI can 5x your content output but still can't design

    30:33 – Are your competitors already ahead on AI?

    37:59 – $500K per employee: the new AI-era benchmark


    TEAM

    🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

    🎥 Production // MMG Design: https://www.mmg.studio/

    🤝 Powered by // AMA Columbus: https://amacolumbus.org/

    🤝 Powered by // COHatch: https://cohatch.com/mbd
    Más Menos
    44 m
  • The Role of Designers in a Marketing Team in an AI World | Josh Canale

    The Role of Designers in a Marketing Team in an AI World | Josh Canale
    Feb 19 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmgdesign.net/visualswipefile


    Josh Canale went from borderline failing engineering classes to leading AI design systems at Epic — the largest electronic health records platform in America. Now, as the founder of Float, he works with AI startups to design their user experiences from the ground up.


    In this episode, Josh breaks down how the design process is fundamentally reshaping — why prototyping is now a form of ideation, how to build an AI tool stack without getting lost in the hype, and what separates the designers who will thrive from the ones who get left behind.


    Whether you're a founder building an AI product or a marketer trying to understand where design is headed, this conversation is packed with frameworks you can use immediately.


    CONNECT WITH JOSH


    🌐 Website

    https://www.buildwithfloat.com/


    💼 LinkedIn

    https://www.linkedin.com/in/joshcanale/


    CONNECT WITH ANDY


    🌐 Website

    https://www.mmgdesign.net/


    💼 LinkedIn

    https://www.linkedin.com/in/mmgdesign/


    TIMESTAMPS


    00:00 - Intro

    02:54 - Small Town Kid to UX Designer

    08:19 - The Scrap Wood Desk That Started It All

    14:01 - When AI Landed on Josh's Lap at Epic

    16:59 - The Article That Changed His Career Forever

    22:45 - What Designers Looked Like 5 Years Ago vs. Now

    32:24 - Designing Without a Mind's Eye (Aphantasia)

    39:14 - The CRAFT Prompt Framework Every Designer Needs

    49:28 - Cut Through the Hype: Josh's Actual Tool Stack

    53:46 - Building a Diabetes App in One Hour with Vibe Coding

    58:23 - How to Stay on the Leading Edge Without Burning Out


    TEAM


    🎙 Host // Andy Milligan

    https://www.linkedin.com/in/mmgdesign/


    🎥 Production // MMG Design

    https://www.mmgdesign.net/


    🤝 Powered by // AMA Columbus and COHatch

    https://amacolumbus.org/

    https://www.cohatch.com/mbd
    Más Menos
    54 m
  • What Most Marketers get Wrong About The Sales Process | Marcus Schaller

    What Most Marketers get Wrong About The Sales Process | Marcus Schaller
    Feb 17 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmgdesign.net/visualswipefile


    Marcus Schaller is a Fractional B2B Strategist with 20+ years studying why some people thrive at selling while others white-knuckle their way through every conversation.


    In this episode of Marketing by Design, Marcus breaks down why selling is really just problem-solving, why trust outweighs every other tactic in services, and why most founders and marketers sabotage their pipeline by spending time in the wrong rooms.


    If you've ever felt weird about selling, this one will reframe everything.


    CONNECT WITH MARCUS

    🌐 Website: https://marcusschaller.com/

    💼 LinkedIn: https://www.linkedin.com/in/marcusschaller/


    CONNECT WITH ANDY

    🌐 Website: https://www.mmgdesign.net/

    💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/


    TIMESTAMPS

    00:00 - Intro

    01:38 - The headphones story that explains invisible selling

    03:52 - Why the best sellers are obsessed with solving problems

    05:38 - The two books that changed how Marcus thinks about sales

    09:42 - Does believing in your product actually matter?

    13:41 - Selling for yourself vs. selling as part of a team

    18:22 - You don't need to be interesting—you need to be interested

    22:58 - Why trust is the only currency in services

    28:44 - The daily habits of trustworthy salespeople

    30:47 - Networking events: are you there for comfort or results?

    38:22 - How to know if you're in the wrong room

    42:40 - There are no sales mistakes—only data


    TEAM

    🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

    🎥 Production // MMG Design: https://www.mmgdesign.net/

    🤝 Powered by // AMA Columbus: https://amacolumbus.org/

    🤝 Powered by // COHatch: https://www.cohatch.com/mbd
    Más Menos
    48 m
  • The Numbness of Success & How to Fulfill Your Freelance Destiny | Josh Hall, Web Designer Pro

    The Numbness of Success & How to Fulfill Your Freelance Destiny | Josh Hall, Web Designer Pro
    Feb 12 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmgdesign.net/visualswipefile


    Josh Hall is the founder of Web Designer Pro — a community, coaching, and course platform that's helped hundreds of web designers build real businesses. He's also the person who got Andy started in web design.


    In this in-studio conversation, Josh breaks down why communication is the single most valuable skill an entrepreneur can develop, what it actually feels like when you hit a revenue goal and realize it's not what you expected, and how knowing when to pause (without calling it quitting) separates sustainable founders from burned-out ones.


    CONNECT WITH JOSH

    Website: https://www.joshhall.co/

    LinkedIn: https://www.linkedin.com/in/joshhallco/


    CONNECT WITH ANDY

    Website: https://www.mmgdesign.net/

    LinkedIn: https://www.linkedin.com/in/mmgdesign/

    Instagram: https://www.instagram.com/mindfulmilligan/


    Yep — for platforms like YouTube, Spotify, and Webflow, adding a dash after the time makes timestamps cleaner and more scannable (and matches common formatting). Here it is fixed:


    TIMESTAMPS


    00:00 - Intro

    05:49 - The intangible Josh sees in entrepreneurs who make it

    08:04 - Why having a Plan B is actually dangerous

    11:47 - The one skill that determines your quality of life

    17:56 - What Josh would tell his kids about entrepreneurship

    24:42 - Why hitting your number can feel completely numb

    33:03 - The real cost of "never quit"

    35:15 - Quit, pause, rest — they're not the same thing

    38:01 - Every identity shift Josh has made in 16 years

    43:31 - You don't need to be the best — just the best for your client

    1:01:34 - Signal vs. noise and the task inventory

    1:24:28 - Should you still get into web design in 2026?


    TEAM

    Host — Andy Milligan: https://www.linkedin.com/in/mmgdesign/


    Production — MMG Design: https://www.mmgdesign.net/

    Powered by — COHatch: https://cohatch.com/mbd
    Más Menos
    1 h y 50 m
  • The State of Newsletters in 2026: Marketer’s Playbook | Kyle Adams, Creator Glue

    The State of Newsletters in 2026: Marketer’s Playbook | Kyle Adams, Creator Glue
    Feb 10 2026

    ⚡️ High-Converting Websites Visual Swipe File

    https://www.mmgdesign.net/visualswipefile


    Kyle Adams, newsletter strategist and founder of Creator Glue, breaks down exactly why most newsletters are broken and what to do instead. In this episode, Kyle shares the framework he uses to help creators turn their newsletter into a named, positioned product that drives real revenue — plus he coaches Andy live on his own newsletter strategy, giving actionable advice any marketer with a small list can steal immediately.


    CONNECT WITH KYLE

    Website: https://www.creatorglue.com/

    LinkedIn: https://www.linkedin.com/in/itskyleadams/


    CONNECT WITH ANDY

    Website: https://www.mmgdesign.net/

    LinkedIn: https://www.linkedin.com/in/mmgdesign/

    Instagram: https://www.instagram.com/mindfulmilligan/


    TIMESTAMPS

    00:00 - Intro

    04:41 - Why your newsletter beats every social platform you're on

    07:39 - The "greatest hits" email trap killing your list

    09:07 - How to turn a newsletter into a weekly growth engine

    12:23 - The only stats that actually tell you anything

    15:22 - Reply rate: the metric nobody tracks but should

    16:19 - How to become a mind reader for your subscribers

    27:12 - Why naming your newsletter changes everything

    37:53 - Relaunching a stale newsletter without alienating your list

    44:08 - Andy's live newsletter audit (steal this advice)

    50:59 - Social media's heading toward pay-to-play — now what?

    54:13 - The "self-starter filter" that wins you clients


    TEAM

    Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

    Production // MMG Design: https://www.mmgdesign.net/

    Powered by // AMA Columbus: https://amacolumbus.org

    Supported by // COHatch: https://www.cohatch.com/mbd
    Más Menos
    44 m
  • Money Mindset, Imposter Syndrome, and Simplifying B2B Content | Lee Densmer

    Money Mindset, Imposter Syndrome, and Simplifying B2B Content | Lee Densmer
    Feb 5 2026
    ⚡️ High-Converting Websites Visual Swipe File https://www.mmgdesign.net/visualswipefile⁠In this episode of Marketing by Design, Andy sits down with Lee Densmer, Content Strategist and Owner of Globia Content Marketing, to talk about the hidden barriers that hold marketers back. Lee shares how money mindset and imposter syndrome quietly shape pricing, confidence, and career growth. They also unpack what it really takes to write a book, simplify B2B content programs, and build authority without burning out.This conversation is honest, practical, and deeply reassuring for marketers who feel stuck, overwhelmed, or undercharging for their expertise.Key Takeaways- Why money mindset is often shaped long before your career starts- How imposter syndrome affects pricing, confidence, and leadership- When you’re actually ready to write a book (and when you’re not)- Why most B2B content programs are overcomplicated- How simplifying content leads to better results and less burnoutTimestamps00:00 – Can we swear on the podcast?01:22 – What “money mindset” really means02:31 – Imposter syndrome and owning your expertise05:45 – How early money stories shape career behavior08:23 – Why we undercharge ourselves but not our friends11:48 – Feeling confident later in your career12:33 – What it really takes to write a book16:12 – Why feedback hurts (and why you need it)19:17 – Building a personal board of directors26:06 – In-house vs consultant mindset29:42 – How to become a thought leader without oversharing35:47 – The before-and-after promise of Content SimplifiedResources MentionedContent Simplified (Book): https://www.leedensmer.comGlobia Content Marketing: https://globiacontent.com/Connect with LeeWebsite: https://www.leedensmer.com/LinkedIn: https://www.linkedin.com/in/leedensmer/Email: lee@globiacontent.comConnect with Marketing by DesignFree Newsletter: https://www.mmgdesign.net/resources-all-lead-magnetsWebsite: https://www.mmgdesign.net/LinkedIn: https://www.linkedin.com/in/mmgdesign/Instagram: https://www.instagram.com/mindfulmilligan/Helpful ResourcesHighest Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefileMarketer’s Essential AI Toolkit: https://www.mmgdesign.net/aiMarketer’s Essential Reading List: https://www.mmgdesign.net/booksHelp Us GrowIf this episode helped you rethink confidence, pricing, or content strategy, please rate and review Marketing by Design on YouTube, Apple Podcasts, or Spotify. It helps us reach more marketers like you.TEAMHost: Andy Milligan – https://www.linkedin.com/in/mmgdesign/Production: MMG Design – https://www.mmgdesign.net/Powered by: AMA Columbus – https://amacolumbus.org
    Más Menos
    34 m
  • AI Search Playbook: How to Rank in 2026

    AI Search Playbook: How to Rank in 2026
    Feb 3 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmgdesign.net/visualswipefile


    In this episode of Marketing by Design Michelle Bourbonniere breaks down how AI search actually works under the hood — in plain English. We unpack the five-step process (prompt → personalization → expansion → draft → linking), why AI citations are often unreliable, and what B2B marketers should do instead of obsessing over links. If you care about being recommended by OpenAI, Google AI Mode, or Perplexity AI, this is the “stop guessing, start engineering” playbook.


    Connect with Michelle

    Michelle Bourbonniere

    Website: https://www.wordsontherise.com/

    AI Search Cheat Sheet: https://www.wordsontherise.com/ai

    Newsletter: https://www.wordsontherise.com/ (subscribe on-site)


    Connect with Andy

    Andy Milligan

    LinkedIn: https://www.linkedin.com/in/mmgdesign/

    Instagram: https://www.instagram.com/mindfulmilligan/

    Website: https://www.mmgdesign.net/

    Production by MMG Design: https://www.mmgdesign.net/


    Key takeaways


    - Why “AI search” is mostly “search + synthesis,” not magic

    - The real KPI isn’t clicks from citations (yet)

    - How to “optimize for the fire” (background queries), not individual prompts

    - Why passages matter more than pages in AI results

    - The simplest way to reverse-engineer why you’re getting recommended


    Timestamps

    00:00 - Creator Science, SEO influences, and what changed

    01:21 - The shift: from “AI writes content” to “how do I get found?”

    02:15 - Michelle’s mindset switch: AI as a new ranking game

    05:10 - “Gloom to glee”: why AI used to break content marketing

    06:32 - The turning point: chatbots got search indexes

    07:01 - The research sprint: patents, papers, and what matters

    11:11 - The 5-step AI search model (simple version)

    12:38 - Personalization: location, history, and what’s coming

    15:26 - Expansion: multiple background searches happening for you

    18:16 - Why AI citations are stitched on last

    19:35 - Don’t chase links — chase mentions + clarity

    27:00 - “Optimize for the fire,” not the spark

    33:00 - The timeless principle that matters more now

    37:11 - The unconventional move: ask customers for their chat logs


    Resources Mentioned


    - Michelle’s site: https://wordsontherise.com

    - AI cheat sheet: https://wordsontherise.com/ai

    - Tools/platforms discussed: OpenAI, Google AI Mode, Perplexity AI

    - Concepts: Google patents, AI Overviews/AI Mode, “passages not pages,” personalization, background queries


    Connect with Marketing by Design


    LinkedIn: https://www.linkedin.com/in/mmgdesign/
    Más Menos
    42 m