⚡️ High-Converting Websites Visual Swipe File:

⁠⁠https://www.mmgdesign.net/visualswipefile⁠

Andy Crestodina (Orbit Media Studios) breaks down how he built a 53-person agency with an inbound engine that drives millions of visits a year without buying ads. We dig into the real difference between brand content and performance content, and where to start if you want content to drive revenue. Andy also shares his standards for quality, why collaboration makes content better, and how he’s testing AI to audit pages and user journeys. If you care about high-performing B2B websites, this one is a masterclass.

Key takeaways

- Why most people should start with bottom-of-funnel content

- How to keep quality high without killing cadence

- The “fix the mousetrap” rule for your website pages

- How collaborative content grows reach and improves results

- How Andy is using AI personas, page audits, and path audits

Timestamps

00:00 - Intro + why this episode matters

02:05 - How Orbit started (and what he learned first)

02:53 - 53 people, 3.5M visitors, and zero ads

03:40 - How Andy keeps quality high with consistent cadence

06:11 - “Conversations lead to content” (his real workflow)

09:51 - Brand marketing vs performance marketing

11:46 - “Fix the mousetrap, then make the cheese”

15:26 - How to do collaboration outreach (even when you’re small)

20:48 - The back button rule (write for one person)

31:10 - His rule: never teach what you haven’t tested

33:46 - New experiment: an AI “path auditor”

36:48 - Why small firms may win in the AI era

41:40 - NotebookLM as a client/project intelligence layer

44:48 - How he wants to be remembered (team, family, usefulness)

47:02 - Where to connect with Andy

Resources Mentioned

- Andy Crestodina on LinkedIn: https://www.linkedin.com/in/andycrestodina/

- Orbit Media Studios: https://www.orbitmedia.com/

- Content Chemistry (book): https://www.orbitmedia.com/about/content-chemistry/

- Sample article: https://www.linkedin.com/pulse/prompt-reverse-engineering-ai-lead-deconstructed-9-steps-crestodina-rgxyc/

Connect with Marketing by Design

Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/

Website: https://www.mmgdesign.net/

Production by MMG Design: https://www.mmgdesign.net/

⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipefile⁠

In this episode of Marketing by Design, Andy sits down with Micah Lotemo, founder of Panzi Digital, to unpack what AI automation actually looks like inside real businesses. They go beyond hype to talk about AI “employees,” why implementation matters more than tools, and how founders and marketers can start using automation without getting overwhelmed. If you’ve been unsure where AI fits into your marketing, operations, or agency workflow, this episode gives you a practical starting point.

You’ll walk away with clarity on:

• Where AI creates real ROI (and where it doesn’t)
• How automation changes marketing and operations
• Why most teams stall after buying tools
• Simple, low-risk ways to get started

🌐 Website: https://panzidigital.com/

💼 LinkedIn: https://www.linkedin.com/in/micah-lotemo/

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

00:00 – Intro

03:18 – Why mic setup and presence matter

07:39 – Automation tools and learning curves

11:57 – What “AI employees” actually mean

18:20 – Shiny tools vs real implementation

20:13 – The biggest AI misconception

30:29 – Upselling clients without killing trust

39:02 – The first automation that changed everything

45:55 – Where founders should actually start

57:09 – The signal: platforms baking in AI

01:00:39 – Where to find Micah and Panzi Digital

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org

⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipefile⁠

In this episode of Marketing by Design, I sit down with Alex Foulkes, founder of CoLabs, to unpack how service-based and blue-collar business owners can scale without chaos. Alex shares how joining Vistage forced him into the uncomfortable rooms that accelerated his growth, how he went from restaurants to building operational infrastructure, and why the biggest wins usually come from the actions that don’t feel productive in the moment. If you’re overwhelmed, wearing too many hats, and stuck in the day-to-day — this one will hit.

CONNECT WITH ALEX

🌐 Website: www.colabshq.com

💼 LinkedIn: (add Alex’s LinkedIn URL)

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - How I structure intros + narrative editing

00:58 - Vistage: why Alex almost said no

03:09 - “Smallest person in the room” discomfort

04:30 - The Vistage speaker that changed Alex’s AI thinking

06:24 - The real value: confidence, exposure, and perspective

10:08 - The unexpected ROI: Vistage paid for itself

17:52 - Why storytelling is the underrated skill

21:19 - From restaurant chaos to structured operator

25:34 - Buying a $600K restaurant with $10K down

31:12 - How CoLabs started (no site, no logo, just proof)

37:26 - The skill behind clarity: poker + strategy

47:06 - Tactical: how Alex finds bottlenecks with data

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

⚡️ High-Converting Websites Visual Swipe File: ⁠https://www.mmgdesign.net/visualswipefile⁠

Adriana Tica built her business almost entirely through content—but not the “post every day and hope” kind. In this episode, Adriana breaks down how to design content with intention, why newsletters outperform social posts for trust and sales, and how to build a marketing system that compounds instead of burns you out.

If you’re a marketer, consultant, or founder who wants content to actually support your business goals, this conversation will reset how you think about publishing.

CONNECT WITH ADRIANA

🌐 Website: https://adrianatica.com

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 – How Adriana built her business through content

01:00 – Strategy vs writing: where the leverage really is

02:13 – Why every piece of content needs a goal

06:00 – “Consistent garbage is still garbage”

10:31 – Why long-form content builds real trust

14:41 – Newsletter growth expectations (100 → 1,000 subs)

16:31 – Making your newsletter the center of your business

19:30 – Big ideas, content pillars, and offers

22:57 – Tool stack + AI as a thinking partner

26:11 – Collaborations as trust accelerators

33:43 – Building a business aligned with your values

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org

⚡️ High-Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefile

In this episode, I down with Martin Cristaldo, the creator-focused designer behind some of the internet’s best-known sales pages. Martin shares how he went from a traditional agency background to building a lean studio serving top creators like Jay Clouse – designing sales pages that are instantly recognizable and built to convert.
You’ll hear how a single unsolicited redesign changed his career, why he refuses to act like a traditional agency, and how he uses a simple three-step process to turn messy offers into clean, high-performing pages.

TIMESTAMPS00:00 – Intro00:40 – From delivery job to graphic design in Uruguay02:30 – Moving from UX and visuals into conversion-focused work03:45 – The design roast series that started it all04:40 – Rebuilding Jay Clouse’s Creator Lab page in Framer06:25 – Why creators became his perfect niche10:30 – Creator-first onboarding and telling clients “no”12:00 – Martin’s questionnaire and async process explained13:40 – Why he skips wireframes and goes straight into design17:20 – Using adjectives and references to lock in style21:20 – Time spent designing vs everything else23:10 – Being tool-agnostic and building in the client’s platform27:20 – Websites vs sales pages: home vs one room

CONNECT WITH MARTINWebsite: https://martincris.com/Sales Page Crash Course: https://cristaldo.notion.site/Sales-Page-Crash-Course-Martin-Cris-10ae777603df803a8d04f0460374297aLinkedIn: https://www.linkedin.com/in/martincris/?originalSubdomain=uy

Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/Instagram: https://www.instagram.com/mindfulmilligan/Website: https://www.mmgdesign.net/Production by MMG Design: https://www.mmgdesign.net/

⚡️ Highest Converting Websites Swipe File (Steal The Best Designs on the Internet):

https://www.mmgdesign.net/visualswipefile

In this episode, Brian Ondrako breaks down the real reason most people quit too early: the emotional plateau between “starting” and “seeing results.”

We cover Brian’s journey from years of avoiding the first episode to building a 400-episode archive, interviewing legends like Seth Godin and Jason Fried, and teaching founders how to sell with confidence, empathy, and presence.

CONNECT WITH BRIAN🌐 Website: https://brianondrako.com/💼 LinkedIn: https://www.linkedin.com/in/brianondrako/📰 Newsletter: https://salesskillsforfounders.beehiiv.com/

CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS00:00 — Intro02:20 — The myth of “starting is hardest”06:40 — Brian’s 3-year delay before episode one12:00 — Comparing yourself to giants online15:31 — Action creates mood20:45 — The evolution of Brian’s hosting style27:10 — Seth Godin on imposter syndrome34:10 — The mindset of asking big guests40:49 — Why founders struggle with sales47:32 — The messy middle of entrepreneurship56:30 — Where to find Brian online

TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/🎥 Production // MMG Design: https://www.mmgdesign.net/🤝 Powered by // AMA Columbus: https://amacolumbus.org

⚡️High-converting websites swipe file (steal the best designs on the web): ⁠ https://www.mmgdesign.net/visualswipefile

Chris Norton, Founder and Managing Director of Prohibition PR, shares how he went from burnt-out freelance PR consultant working 70-hour weeks to leading a 28-person agency built on focus, crisis comms, and campaigns people actually talk about. He breaks down how to use cultural insight, behavioral science, and a strong “gut check” to choose better clients, protect your energy, and design PR work that drives real behavior — not just headlines.

Listen to this episode to learn how to rethink PR, set better boundaries as a marketer or founder, and build campaigns your audience genuinely wants to share.

—

MMG Design is my web design studio that's helped 80+ businesses clarify their offer and design a website they are proud to share.

Marketing by Design is my podcast where we learn how high-performing marketers and founders built their success, and told their stories...by design.

Newsletter: ⁠https://mmgdesign.kit.com/mbd⁠

Website: ⁠https://www.mmgdesign.net/