Are marketers using AI totally wrong? | Harley Allaby, Samurai Code

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Harley Allaby co-founded Samurai Code after helping scale Exact Medicare from a small startup to $100M+ in revenue — largely by figuring out how to deploy AI agents before most companies even had a plan. In this episode, Harley breaks down why 95% of AI implementations fail, how to identify the highest-leverage point in your business for AI deployment, and why small language models are quietly outperforming the big monolithic approaches everyone defaults to. Whether you're a founder running lean or a marketing leader trying to make the case internally, this conversation gives you a tactical roadmap for getting AI right the first time.

CONNECT WITH HARLEY

🌐 Website: https://www.samuraicode.ai/

💼 LinkedIn: https://www.linkedin.com/in/hallaby/

CONNECT WITH ANDY

🌐 Website: https://www.mmg.studio/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 – Intro

00:40 – From Pokemon cards to $100M: Harley's entrepreneurial path

03:10 – Why big companies can afford to fail at AI and you can't

05:09 – Highest leverage vs. low-hanging fruit: where to deploy AI first

08:00 – The AI use case nobody talks about: employee training

10:30 – 95% of AI implementations fail — here's why

13:49 – Your data is a mess and it's blocking everything

17:50 – Small language models vs. large: the car dealership breakdown

22:02 – AI can 5x your content output but still can't design

30:33 – Are your competitors already ahead on AI?

37:59 – $500K per employee: the new AI-era benchmark

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmg.studio/

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