⚡️ High-Converting Websites Visual Swipe File:

⁠⁠https://www.mmgdesign.net/visualswipefile⁠

Andy Crestodina (Orbit Media Studios) breaks down how he built a 53-person agency with an inbound engine that drives millions of visits a year without buying ads. We dig into the real difference between brand content and performance content, and where to start if you want content to drive revenue. Andy also shares his standards for quality, why collaboration makes content better, and how he’s testing AI to audit pages and user journeys. If you care about high-performing B2B websites, this one is a masterclass.

Key takeaways

- Why most people should start with bottom-of-funnel content

- How to keep quality high without killing cadence

- The “fix the mousetrap” rule for your website pages

- How collaborative content grows reach and improves results

- How Andy is using AI personas, page audits, and path audits

Timestamps

00:00 - Intro + why this episode matters

02:05 - How Orbit started (and what he learned first)

02:53 - 53 people, 3.5M visitors, and zero ads

03:40 - How Andy keeps quality high with consistent cadence

06:11 - “Conversations lead to content” (his real workflow)

09:51 - Brand marketing vs performance marketing

11:46 - “Fix the mousetrap, then make the cheese”

15:26 - How to do collaboration outreach (even when you’re small)

20:48 - The back button rule (write for one person)

31:10 - His rule: never teach what you haven’t tested

33:46 - New experiment: an AI “path auditor”

36:48 - Why small firms may win in the AI era

41:40 - NotebookLM as a client/project intelligence layer

44:48 - How he wants to be remembered (team, family, usefulness)

47:02 - Where to connect with Andy

Resources Mentioned

- Andy Crestodina on LinkedIn: https://www.linkedin.com/in/andycrestodina/

- Orbit Media Studios: https://www.orbitmedia.com/

- Content Chemistry (book): https://www.orbitmedia.com/about/content-chemistry/

- Sample article: https://www.linkedin.com/pulse/prompt-reverse-engineering-ai-lead-deconstructed-9-steps-crestodina-rgxyc/

Connect with Marketing by Design

Host: Andy Milligan – https://www.linkedin.com/in/mmgdesign/

Website: https://www.mmgdesign.net/

Production by MMG Design: https://www.mmgdesign.net/

⚡️ High-Converting Websites Visual Swipe File: ⁠⁠https://www.mmgdesign.net/visualswipefile⁠

In this episode of Marketing by Design, Andy sits down with Micah Lotemo, founder of Panzi Digital, to unpack what AI automation actually looks like inside real businesses. They go beyond hype to talk about AI “employees,” why implementation matters more than tools, and how founders and marketers can start using automation without getting overwhelmed. If you’ve been unsure where AI fits into your marketing, operations, or agency workflow, this episode gives you a practical starting point.

You’ll walk away with clarity on:

• Where AI creates real ROI (and where it doesn’t)
• How automation changes marketing and operations
• Why most teams stall after buying tools
• Simple, low-risk ways to get started

🌐 Website: https://panzidigital.com/

💼 LinkedIn: https://www.linkedin.com/in/micah-lotemo/

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

00:00 – Intro

03:18 – Why mic setup and presence matter

07:39 – Automation tools and learning curves

11:57 – What “AI employees” actually mean

18:20 – Shiny tools vs real implementation

20:13 – The biggest AI misconception

30:29 – Upselling clients without killing trust

39:02 – The first automation that changed everything

45:55 – Where founders should actually start

57:09 – The signal: platforms baking in AI

01:00:39 – Where to find Micah and Panzi Digital

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org