Marketing by Design Podcast Por Andy Milligan arte de portada

Marketing by Design

Marketing by Design

De: Andy Milligan
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Marketing by Design is a narrative spotlight show for high-performing marketers and founders on how to drive real business results with design, branding, and strategy. Powered by the Columbus Chapter of the American Marketing Association, we explore how smart design and intentional strategy helps businesses stand out, earn trust, and convert the right customers.Andy Milligan Economía Marketing Marketing y Ventas
Episodios
  • Sales and Marketing Alignment Masterclass | A. Lee Judge, Content Monsta
    Feb 26 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmg.studio/visualswipefile


    A. Lee Judge has spent 25+ years sitting between sales and marketing teams — and watching them break down in the same four places every time. In this episode, Lee walks through his CASH framework (Communication, Alignment, Systems, Honesty), explains why marketing creates content that sales never sees, why both teams measure the wrong things, and how to unify them into one revenue team. Whether you run a company with separate departments or you're a solo founder wearing both hats, this conversation will change how you think about the relationship between sales and marketing.


    CONNECT WITH LEE

    🌐 Website: https://aleejudge.com/

    📕 The Book: https://aleejudge.com/cash

    🏢 Content Monsta: https://contentmonsta.com/

    💼 LinkedIn: https://www.linkedin.com/in/aleejudge/


    CONNECT WITH ANDY

    🌐 Website: https://www.mmgdesign.net/

    💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

    📸 Instagram: https://www.instagram.com/mindfulmilligan/


    TIMESTAMPS

    00:00 - Intro

    00:47 - From DJ to Accidental Marketer

    03:45 - He Didn't Know He Was Building CRMs

    06:01 - Why Other People See Your Value First

    07:27 - The Side Hustle Your Boss Should Encourage

    10:24 - The Moment His Personal Brand Split in Two

    14:00 - Finding the "Tilt" Between Two Deep Lanes

    16:01 - Why Trend-Hoppers Lose Credibility

    21:07 - The POD Method for Founder Productivity

    25:54 - The CASH Framework Explained

    29:35 - No Deal Is Won by Just Sales or Just Marketing

    30:21 - How Solo Founders Apply the CASH Framework

    34:12 - Knowing What Happens After the Zoom Call Ends

    36:19 - Where to Find Lee and the Book


    TEAM

    🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

    🎥 Production // MMG Design: https://www.mmgdesign.net/

    🤝 Powered by // AMA Columbus: https://amacolumbus.org/

    and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

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    41 m
  • Are marketers using AI totally wrong? | Harley Allaby, Samurai Code
    Feb 24 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmg.studio/visualswipefile


    Harley Allaby co-founded Samurai Code after helping scale Exact Medicare from a small startup to $100M+ in revenue — largely by figuring out how to deploy AI agents before most companies even had a plan. In this episode, Harley breaks down why 95% of AI implementations fail, how to identify the highest-leverage point in your business for AI deployment, and why small language models are quietly outperforming the big monolithic approaches everyone defaults to. Whether you're a founder running lean or a marketing leader trying to make the case internally, this conversation gives you a tactical roadmap for getting AI right the first time.


    CONNECT WITH HARLEY

    🌐 Website: https://www.samuraicode.ai/


    💼 LinkedIn: https://www.linkedin.com/in/hallaby/


    CONNECT WITH ANDY

    🌐 Website: https://www.mmg.studio/

    💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

    📸 Instagram: https://www.instagram.com/mindfulmilligan/


    TIMESTAMPS

    00:00 – Intro

    00:40 – From Pokemon cards to $100M: Harley's entrepreneurial path

    03:10 – Why big companies can afford to fail at AI and you can't

    05:09 – Highest leverage vs. low-hanging fruit: where to deploy AI first

    08:00 – The AI use case nobody talks about: employee training

    10:30 – 95% of AI implementations fail — here's why

    13:49 – Your data is a mess and it's blocking everything

    17:50 – Small language models vs. large: the car dealership breakdown

    22:02 – AI can 5x your content output but still can't design

    30:33 – Are your competitors already ahead on AI?

    37:59 – $500K per employee: the new AI-era benchmark


    TEAM

    🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

    🎥 Production // MMG Design: https://www.mmg.studio/

    🤝 Powered by // AMA Columbus: https://amacolumbus.org/

    🤝 Powered by // COHatch: https://cohatch.com/mbd

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    44 m
  • The Role of Designers in a Marketing Team in an AI World | Josh Canale
    Feb 19 2026

    ⚡️ High-Converting Websites Visual Swipe File:

    https://www.mmgdesign.net/visualswipefile


    Josh Canale went from borderline failing engineering classes to leading AI design systems at Epic — the largest electronic health records platform in America. Now, as the founder of Float, he works with AI startups to design their user experiences from the ground up.


    In this episode, Josh breaks down how the design process is fundamentally reshaping — why prototyping is now a form of ideation, how to build an AI tool stack without getting lost in the hype, and what separates the designers who will thrive from the ones who get left behind.


    Whether you're a founder building an AI product or a marketer trying to understand where design is headed, this conversation is packed with frameworks you can use immediately.


    CONNECT WITH JOSH


    🌐 Website

    https://www.buildwithfloat.com/


    💼 LinkedIn

    https://www.linkedin.com/in/joshcanale/


    CONNECT WITH ANDY


    🌐 Website

    https://www.mmgdesign.net/


    💼 LinkedIn

    https://www.linkedin.com/in/mmgdesign/


    TIMESTAMPS


    00:00 - Intro

    02:54 - Small Town Kid to UX Designer

    08:19 - The Scrap Wood Desk That Started It All

    14:01 - When AI Landed on Josh's Lap at Epic

    16:59 - The Article That Changed His Career Forever

    22:45 - What Designers Looked Like 5 Years Ago vs. Now

    32:24 - Designing Without a Mind's Eye (Aphantasia)

    39:14 - The CRAFT Prompt Framework Every Designer Needs

    49:28 - Cut Through the Hype: Josh's Actual Tool Stack

    53:46 - Building a Diabetes App in One Hour with Vibe Coding

    58:23 - How to Stay on the Leading Edge Without Burning Out


    TEAM


    🎙 Host // Andy Milligan

    https://www.linkedin.com/in/mmgdesign/


    🎥 Production // MMG Design

    https://www.mmgdesign.net/


    🤝 Powered by // AMA Columbus and COHatch

    https://amacolumbus.org/

    https://www.cohatch.com/mbd

    Más Menos
    54 m
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