The State of Newsletters in 2026: Marketer’s Playbook | Kyle Adams, Creator Glue

⚡️ High-Converting Websites Visual Swipe File

https://www.mmgdesign.net/visualswipefile

Kyle Adams, newsletter strategist and founder of Creator Glue, breaks down exactly why most newsletters are broken and what to do instead. In this episode, Kyle shares the framework he uses to help creators turn their newsletter into a named, positioned product that drives real revenue — plus he coaches Andy live on his own newsletter strategy, giving actionable advice any marketer with a small list can steal immediately.

CONNECT WITH KYLE

Website: https://www.creatorglue.com/

LinkedIn: https://www.linkedin.com/in/itskyleadams/

CONNECT WITH ANDY

Website: https://www.mmgdesign.net/

LinkedIn: https://www.linkedin.com/in/mmgdesign/

Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

04:41 - Why your newsletter beats every social platform you're on

07:39 - The "greatest hits" email trap killing your list

09:07 - How to turn a newsletter into a weekly growth engine

12:23 - The only stats that actually tell you anything

15:22 - Reply rate: the metric nobody tracks but should

16:19 - How to become a mind reader for your subscribers

27:12 - Why naming your newsletter changes everything

37:53 - Relaunching a stale newsletter without alienating your list

44:08 - Andy's live newsletter audit (steal this advice)

50:59 - Social media's heading toward pay-to-play — now what?

54:13 - The "self-starter filter" that wins you clients

TEAM

Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

Production // MMG Design: https://www.mmgdesign.net/

Powered by // AMA Columbus: https://amacolumbus.org

Supported by // COHatch: https://www.cohatch.com/mbd