Money Mindset, Imposter Syndrome, and Simplifying B2B Content | Lee Densmer

⚡️ High-Converting Websites Visual Swipe File https://www.mmgdesign.net/visualswipefile⁠In this episode of Marketing by Design, Andy sits down with Lee Densmer, Content Strategist and Owner of Globia Content Marketing, to talk about the hidden barriers that hold marketers back. Lee shares how money mindset and imposter syndrome quietly shape pricing, confidence, and career growth. They also unpack what it really takes to write a book, simplify B2B content programs, and build authority without burning out.This conversation is honest, practical, and deeply reassuring for marketers who feel stuck, overwhelmed, or undercharging for their expertise.Key Takeaways- Why money mindset is often shaped long before your career starts- How imposter syndrome affects pricing, confidence, and leadership- When you’re actually ready to write a book (and when you’re not)- Why most B2B content programs are overcomplicated- How simplifying content leads to better results and less burnoutTimestamps00:00 – Can we swear on the podcast?01:22 – What “money mindset” really means02:31 – Imposter syndrome and owning your expertise05:45 – How early money stories shape career behavior08:23 – Why we undercharge ourselves but not our friends11:48 – Feeling confident later in your career12:33 – What it really takes to write a book16:12 – Why feedback hurts (and why you need it)19:17 – Building a personal board of directors26:06 – In-house vs consultant mindset29:42 – How to become a thought leader without oversharing35:47 – The before-and-after promise of Content SimplifiedResources MentionedContent Simplified (Book): https://www.leedensmer.comGlobia Content Marketing: https://globiacontent.com/Connect with LeeWebsite: https://www.leedensmer.com/LinkedIn: https://www.linkedin.com/in/leedensmer/Email: [e-mail] with Marketing by DesignFree Newsletter: https://www.mmgdesign.net/resources-all-lead-magnetsWebsite: https://www.mmgdesign.net/LinkedIn: https://www.linkedin.com/in/mmgdesign/Instagram: https://www.instagram.com/mindfulmilligan/Helpful ResourcesHighest Converting Websites Visual Swipe File: https://www.mmgdesign.net/visualswipefileMarketer’s Essential AI Toolkit: https://www.mmgdesign.net/aiMarketer’s Essential Reading List: https://www.mmgdesign.net/booksHelp Us GrowIf this episode helped you rethink confidence, pricing, or content strategy, please rate and review Marketing by Design on YouTube, Apple Podcasts, or Spotify. It helps us reach more marketers like you.TEAMHost: Andy Milligan – https://www.linkedin.com/in/mmgdesign/Production: MMG Design – https://www.mmgdesign.net/Powered by: AMA Columbus – https://amacolumbus.org