Sales and Marketing Alignment Masterclass | A. Lee Judge, Content Monsta

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https://www.mmg.studio/visualswipefile

A. Lee Judge has spent 25+ years sitting between sales and marketing teams — and watching them break down in the same four places every time. In this episode, Lee walks through his CASH framework (Communication, Alignment, Systems, Honesty), explains why marketing creates content that sales never sees, why both teams measure the wrong things, and how to unify them into one revenue team. Whether you run a company with separate departments or you're a solo founder wearing both hats, this conversation will change how you think about the relationship between sales and marketing.

CONNECT WITH LEE

🌐 Website: https://aleejudge.com/

📕 The Book: https://aleejudge.com/cash

🏢 Content Monsta: https://contentmonsta.com/

💼 LinkedIn: https://www.linkedin.com/in/aleejudge/

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

00:47 - From DJ to Accidental Marketer

03:45 - He Didn't Know He Was Building CRMs

06:01 - Why Other People See Your Value First

07:27 - The Side Hustle Your Boss Should Encourage

10:24 - The Moment His Personal Brand Split in Two

14:00 - Finding the "Tilt" Between Two Deep Lanes

16:01 - Why Trend-Hoppers Lose Credibility

21:07 - The POD Method for Founder Productivity

25:54 - The CASH Framework Explained

29:35 - No Deal Is Won by Just Sales or Just Marketing

30:21 - How Solo Founders Apply the CASH Framework

34:12 - Knowing What Happens After the Zoom Call Ends

36:19 - Where to Find Lee and the Book

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org/

and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd