The Role of Designers in a Marketing Team in an AI World | Josh Canale

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Josh Canale went from borderline failing engineering classes to leading AI design systems at Epic — the largest electronic health records platform in America. Now, as the founder of Float, he works with AI startups to design their user experiences from the ground up.

In this episode, Josh breaks down how the design process is fundamentally reshaping — why prototyping is now a form of ideation, how to build an AI tool stack without getting lost in the hype, and what separates the designers who will thrive from the ones who get left behind.

Whether you're a founder building an AI product or a marketer trying to understand where design is headed, this conversation is packed with frameworks you can use immediately.

CONNECT WITH JOSH

🌐 Website

https://www.buildwithfloat.com/

💼 LinkedIn

https://www.linkedin.com/in/joshcanale/

CONNECT WITH ANDY

🌐 Website

https://www.mmgdesign.net/

💼 LinkedIn

https://www.linkedin.com/in/mmgdesign/

TIMESTAMPS

00:00 - Intro

02:54 - Small Town Kid to UX Designer

08:19 - The Scrap Wood Desk That Started It All

14:01 - When AI Landed on Josh's Lap at Epic

16:59 - The Article That Changed His Career Forever

22:45 - What Designers Looked Like 5 Years Ago vs. Now

32:24 - Designing Without a Mind's Eye (Aphantasia)

39:14 - The CRAFT Prompt Framework Every Designer Needs

49:28 - Cut Through the Hype: Josh's Actual Tool Stack

53:46 - Building a Diabetes App in One Hour with Vibe Coding

58:23 - How to Stay on the Leading Edge Without Burning Out

TEAM

🎙 Host // Andy Milligan

https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design

https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus and COHatch

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