The Pricing Roadmap

How to Design B2B SAAS Pricing Models That Your Customers Will Love

De: Ulrik Lehrskov-Schmidt

Narrado por: Ulrik Lehrskov-Schmidt

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.

The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:

• Create packaging that makes your chief of sales high-five your chief of product
• Pick pricing metrics that drive demand and expansion
• Tap into every part of your customers’ budget
• Validate new pricing before launch and migrate old customers

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

©2023 Ulrik Lehrskov-Schmidt (P)2023 Ulrik Lehrskov-Schmidt

Very thorough and informative!

Liked the detailed explanation of various pricing models and practical ideas! Both tactical and strategic in its approach.

Good content; drone inducing narration

I’ve fallen asleep atleast 15 times trying to listen to this book over 5 days, this never happens to me generally. However the print version of the book is easily one of the best books on SaaS pricing out there. Also the audio title refers to charts and figures but there is no PDF that comes along, I would have liked my money back on this audio title.

Lots of bang per buck

Beginning to end good information on SAAS business. A little over my head as I am on the engineering side and no expert on marketing or sales. It was a pleasure to get this window view into pricing. Very clever and well structured

The data was hidden too deep

There seemed to be too many unnecessary details and the good parts were a bit diluted.

Masterclass in Pricing

This book will open your mind to all the possibilities and variables to consider when attempting to structure your pricing to suit your customers.

It’s a wonderful listen and you will be drawing parallels to all the offerings you have experienced and seen in your personal and professional life when interacting with subscription models.

👍