-
Confessions of the Pricing Man
- How Price Affects Everything
- Narrado por: Richard Elwood
- Duración: 10 h y 21 m
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Resumen del Editor
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.
The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.
It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.
In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more - as a consumer or as a business person. You will never look at pricing the same way again.
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Author of the extremely popular "Dear Economist" column in Financial Times, Tim Harford reveals the economics behind everyday phenomena in this highly entertaining and informative book. Can a book about economics be fun to read? It can when Harford takes the reins, using his trademark wit to explain why it costs an arm and a leg to buy a cappuccino and why it's nearly impossible to purchase a decent used car.
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Everyone needs to know this.
- De Paul Norwood en 04-24-06
De: Tim Harford
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The Motley Fool Million Dollar Portfolio
- De: David Gardner, Tom Gardner
- Narrado por: David Gardner, Tom Gardner
- Duración: 7 h y 47 m
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Listeners are offered a first-class education in building, growing, and defending an individual portfolio, one investment strategy at a time. From learning to think like an investor to finding a first stock, from international investing to community-based online tools, this audiobook takes the reader through the essential strategies for building any portfolio, no matter how small its start or how big its ambitions.
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Great Introduction to Investing
- De Matthew en 09-18-09
De: David Gardner, y otros
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The Manual of Ideas
- The Proven Framework for Finding the Best Value Investments
- De: John Mihaljevic
- Narrado por: Mark Moseley
- Duración: 11 h y 8 m
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Considered an indispensable source of cutting-edge research and ideas among the world's top investment firms and money managers, the journal The Manual of Ideas boasts a subscriber list that reads like a Who's Who of high finance. Written by that publication's managing editor and inspired by its mission to serve as an "idea funnel" for the world's top money managers, this book introduces you to a proven, proprietary framework for finding, researching, analyzing, and implementing the best value investing opportunities.
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Valuable Information
- De Neils en 05-06-15
De: John Mihaljevic
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The Great Reversal
- How America Gave Up on Free Markets
- De: Thomas Philippon
- Narrado por: Walter Dixon
- Duración: 10 h y 1 m
- Versión completa
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Why are cellphone plans so much more expensive in the United States than in Europe? It seems a simple question. But the search for an answer took Thomas Philippon on an unexpected journey through some of the most complex and hotly debated issues in modern economics. Ultimately, he reached a surprising conclusion: American markets, once a model for the world, are giving up on healthy competition.
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Eye-opening, but better as a book - a must-READ
- De Ash en 11-29-19
De: Thomas Philippon
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Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
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The Art of Value Investing
- Essential Strategies for Market-Beating Returns
- De: John Heins, Whitney Tilson
- Narrado por: Walter Dixon
- Duración: 9 h y 5 m
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Whether you're a complete beginner in need of an A-to-Z value investing primer, an experienced investor looking to expand and fine-tune your repertoire of value investing skills, or an individual or institutional investor looking to identify the best money managers, this audiobook is for you. Authors John Heins and Whitney Tilson have brought together the collective wisdom of today's most successful value investors and distilled it into a series of actionable lessons you can put into practice right away.
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Collection of quotations with no narrative
- De busyfamilymom en 02-05-15
De: John Heins, y otros
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- De: Erik Brynjolfsson, Andrew McAfee
- Narrado por: Jeff Cummings
- Duración: 10 h y 57 m
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In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- De Dan Collins en 08-11-17
De: Erik Brynjolfsson, y otros
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The Wide Lens
- A New Strategy for Innovation
- De: Ron Adner
- Narrado por: Walter Dixon
- Duración: 6 h y 19 m
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How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners - some visible, some hidden - deliver on their promises, too.
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Great book
- De Anonymous User en 12-25-21
De: Ron Adner
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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Outside the voice it’s great!
- De Scott Janney en 01-01-21
De: Michael A. Cusumano, y otros
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Charlie Munger
- The Complete Investor
- De: Tren Griffin
- Narrado por: Fred Stella
- Duración: 6 h y 21 m
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Charlie Munger, Berkshire Hathaway's visionary vice chairman and Warren Buffett's indispensable financial partner, has outperformed market indexes again and again, and he believes any investor can do the same. His notion of "elementary, worldly wisdom" - a set of interdisciplinary mental models involving economics, business, psychology, ethics, and management - allows him to keep his emotions out of his investments and avoid the common pitfalls of bad judgment.
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Good, but... one major annoyance
- De Joseph R. Compton en 02-26-16
De: Tren Griffin
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Warren Buffett's Ground Rules
- Words of Wisdom from the Partnership Letters of the World's Greatest Investor
- De: Jeremy C. Miller
- Narrado por: Tom Perkins
- Duración: 10 h y 11 m
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Compiled for the first time, and with Buffett's permission, these letters spotlight his contrarian diversification strategy, his almost religious celebration of compounding interest, his preference for conservative rather than conventional decision making, and his goal and tactics for bettering market results by at least 10 percent annually. Demonstrating Buffett's intellectual rigor, they provide a framework to the craft of investing that had not existed before.
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Absolutely fantastic
- De Matthew en 08-18-16
De: Jeremy C. Miller
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- De: Carter Reum, Courtney Reum
- Narrado por: Carter Reum
- Duración: 6 h y 55 m
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- De Dave en 02-09-18
De: Carter Reum, y otros
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Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology.
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Eighty percent of all businesses fail in their first five years! When you are facing down those kind of odds, you'd better know exactly what you are doing before you take the plunge. Success lies in the system! Gerber knows that for a business to be prosperous it must function like a powerful machine. The type of business is irrelevant - a precise system of dynamic interplay between the connected parts should be in place.
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Like E-myth but sick of Sarah and the pie shop?
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Major Downer
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Simple Numbers, Straight Talk, Big Profits!
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Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue.
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Great book, bit difficult to follow as an audio book
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Gap Selling: Getting the Customer to Yes
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
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What to Say When You Talk to Your Self
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Each of us is programmed from birth on, and as much as 75 percent or more of our programming may be negative or working against us. In this newly updated and revised audiobook edition, Shad Helmstetter shows the listener how to erase and replace past mental programs with healthy, new programs that can be positively life-changing. Considered by many to be one of the most important and helpful personal growth books ever written.
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This AudioBook is a Sales Pitch
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Lo que los oyentes dicen sobre Confessions of the Pricing Man
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Piotr
- 01-01-23
Very important. Tiny bit too long but worth it
Extremely valuable for any business. The insight value is surely 5 and that’s most important.
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- Whalan
- 07-29-23
Very insightful
This book is great listen , a bit technical in some respects but overall easy to get through.
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- Mangi
- 02-23-23
Great primer into the world of pricing
This was a great listen. An essential stepping stone into the world of pricing. The author/narrator delivers the content very well. I felt like he was telling me a story about something that he's very passionate about thus it was a very pleasant listen & quite eye opening. Lots of real world examples of the various approaches of pricing, applications, challenges & suggestions on how to them etc... from the author's vast experience in the world of pricing consultancy. Pricing is multifaceted & can be very technical but this book delivers it in a very accessible way. I recommend this book to anyone interested in learning about pricing, product owners, Business analysts, managers and anyone interested in the world of business.
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- Peter07
- 02-22-22
Great insight of the world of pricing
Loved the stories.
Gianed great insights of how to operate a profit oriented company
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- Anonymous User
- 12-14-22
A well needed book for me and my company
I just finish listening to the audible book and I am ready to play it again. I learned so much. I started cutting prices to increase sales but my profit when almost to zero. If own a company o runs one this book is a must.
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- Sebastian G.
- 12-08-23
One of the best business books
Great for anyone interested in being a better business leader or entrepreneur. I’ve read it multiple times and always garner new thoughts.
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