Restaurant & Bar Marketing

The No Bulls#it Guide to Improving Guest Counts

De: Erik Shellenberger

Narrado por: Erik Shellenberger

Duración: 1 h y 54 m

Resumen del Editor

The “experts” are lying to you.

A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.

Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.

The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.

This is how to improve guest counts and run a successful bar or restaurant.

©2018 Erik Shellenberger (P)2019 Erik Shellenberger

Great advice

The fresh approach about this book is that Erik is not trying to sell his strategy but rather shows you what works with cost and effectiveness in mind.

Perfect! so much great info!

Thanks for the great advice, I'm downloading number 2 right now and looked up your YouTube as well!!

To the point, relevant, clear and invaluable

I’m so over all the books full of fluff that waste my time to deliver one mediocre insight. This is not one of them. I came out of this with 4 pages of notes and the whole experience took me less than 2 hours total. I only write down things that are actionable and that I didn’t already know, so 4 pages in 2 hours is just phenomenal... a great investment of time and money.. Highly recommended.

Amazing

A must for people who want to start in the restaurant industry. An in-depth for restaurant marketing!! A must-read in my opinion.

Great advice with a twist of humor...

I wish there was a little more influx in the narration. I can tell he was reading to me instead of TALKING to me. But that's ok!! I ENJOYED THE BOOK!!!

solid honest info

solid good info that you can't tell was important to author. you can tell he was passionate about this

Thank You!

I do not leave reviews for most of what I read or experience. This self proclaimed "BS Detector" is amazing! I have a business degree and have been in marketing/business development for 14 years, project management for 5 and he inspires to take action! Well done!

Great book

Great book. I learned a lot from it. I will be trying some of the ideal he gave.

No-Nonsense information delivered directly

This is a straightforward information delivery book where Erik drops knowledge on us like few can. His experience in the field is obvious and he gives it to us in a simple to understand manner.

Definitely worth the listen

Short and to the point. Lots of tips and a great basic road map for what we all should be doing to increase guest count. Definitely worth listening to twice.