Social Media Explained
Untangling the World's Most Misunderstood Business Trend
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Social Media Explained
Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Mark W. Schaefer
-
De:
-
Mark W. Schaefer
Acerca de esta escucha
The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!
Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.
You will learn:
The five fundamental social-media strategies
Los oyentes también disfrutaron...
-
The Content Code
- Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 6 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 207
-
Historia4.5 out of 5 stars 205
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
-
5 out of 5 stars
-
Here's How to Get Your Content to Market
- De Demetri Chambers en 09-04-16
De: Mark W. Schaefer
-
Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- De: Mark Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 4 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 35
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
-
5 out of 5 stars
-
Another Great Book From Mark!
- De Ross Quintana en 09-20-22
De: Mark Schaefer
-
Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 7 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 287
-
Narración:4.5 out of 5 stars 262
-
Historia4.5 out of 5 stars 260
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
-
5 out of 5 stars
-
Known Worked for Me
- De Faith en 04-17-17
De: Mark W. Schaefer
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- De: Ann Handley
- Narrado por: Carolyn Jania, Ann Handley
- Duración: 11 h y 26 m
- Versión completa
-
General4 out of 5 stars 14
-
Narración:4 out of 5 stars 10
-
Historia4.5 out of 5 stars 10
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
-
4 out of 5 stars
-
Great Content, Weak Narration
- De Jules en 07-27-24
De: Ann Handley
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 928
-
Narración:4.5 out of 5 stars 802
-
Historia4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- De Mariam en 11-20-15
De: Joe Pulizzi
-
The Content Code
- Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 6 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 238
-
Narración:4.5 out of 5 stars 207
-
Historia4.5 out of 5 stars 205
Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.
-
5 out of 5 stars
-
Here's How to Get Your Content to Market
- De Demetri Chambers en 09-04-16
De: Mark W. Schaefer
-
Cumulative Advantage
- How to Build Momentum for Your Ideas, Business and Life Against All Odds
- De: Mark Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 4 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 35
-
Historia4.5 out of 5 stars 35
At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough...not nearly enough. Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
-
5 out of 5 stars
-
Another Great Book From Mark!
- De Ross Quintana en 09-20-22
De: Mark Schaefer
-
Known
- The Handbook for Building and Unleashing Your Personal Brand in the Digital Age
- De: Mark W. Schaefer
- Narrado por: Mark W. Schaefer
- Duración: 7 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 287
-
Narración:4.5 out of 5 stars 262
-
Historia4.5 out of 5 stars 260
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.
-
5 out of 5 stars
-
Known Worked for Me
- De Faith en 04-17-17
De: Mark W. Schaefer
-
Marketing Rebellion
- The Most Human Company Wins
- De: Mark Schaefer
- Narrado por: Mark Schaefer
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 313
-
Narración:4.5 out of 5 stars 263
-
Historia4.5 out of 5 stars 262
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.
-
5 out of 5 stars
-
To Succeed, Follow the Customer's Lead
- De jwsteiert en 03-25-19
De: Mark Schaefer
-
Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- De: Ann Handley
- Narrado por: Carolyn Jania, Ann Handley
- Duración: 11 h y 26 m
- Versión completa
-
General4 out of 5 stars 14
-
Narración:4 out of 5 stars 10
-
Historia4.5 out of 5 stars 10
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
-
4 out of 5 stars
-
Great Content, Weak Narration
- De Jules en 07-27-24
De: Ann Handley
-
Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 6 h y 50 m
- Versión completa
-
General4.5 out of 5 stars 928
-
Narración:4.5 out of 5 stars 802
-
Historia4.5 out of 5 stars 800
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
-
2 out of 5 stars
-
Don't believe the hype.
- De Mariam en 11-20-15
De: Joe Pulizzi
-
One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 6 h y 15 m
- Versión completa
-
General4.5 out of 5 stars 602
-
Narración:4.5 out of 5 stars 511
-
Historia4 out of 5 stars 506
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
-
1 out of 5 stars
-
So much fluff.
- De Daniella en 05-17-19
De: Brendan Kane
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- De: Gabriel Weinberg, Justin Mares
- Narrado por: Gabriel Weinberg
- Duración: 7 h y 24 m
- Versión completa
-
General4.5 out of 5 stars 879
-
Narración:4.5 out of 5 stars 723
-
Historia4.5 out of 5 stars 722
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
5 out of 5 stars
-
Review from a marketing pro
- De SV en 06-18-16
De: Gabriel Weinberg, y otros
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 1,933
-
Narración:4.5 out of 5 stars 1,601
-
Historia4.5 out of 5 stars 1,597
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
4 out of 5 stars
-
An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
-
Command the Crowd
- The Art of Crafting an Online Presence & Becoming a Social Media Powerhouse: Leverage Social Media Marketing for Your Brand with Strategies for Facebook, Instagram, Twitter & More
- De: J. E. Ford
- Narrado por: Josh Innerst
- Duración: 3 h y 6 m
- Versión completa
-
General5 out of 5 stars 24
-
Narración:5 out of 5 stars 24
-
Historia5 out of 5 stars 24
This audiobook teaches you how to build a brand through social media. By capitalizing on the marketing and branding genius of the past with the technical and practical know-how of the future, you will learn not only how to build, grow, and sustain a successful and unique brand, but more importantly, you’ll learn how to build a fan base, leverage influencers, and encourage interaction with and loyalty to your brand.
-
5 out of 5 stars
-
Very comprehensive audiobook
- De Sally en 01-07-20
De: J. E. Ford
-
Social Media Marketing
- Build a Global Online Business in 2019 Following the Marketing and Advertising Network Secrets Strategy Guide Through Instagram, Facebook, YouTube, Twitter, Pinterest, and LinkedIn
- De: Joshua Reach
- Narrado por: KC Wayman
- Duración: 3 h y 1 m
- Versión completa
-
General5 out of 5 stars 109
-
Narración:5 out of 5 stars 109
-
Historia5 out of 5 stars 109
Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?
-
5 out of 5 stars
-
I think this book will benefit anyone.
- De Angelia Ellers en 02-18-19
De: Joshua Reach
-
Social Media Marketing Algorithms
- Step by Step Workbook Secrets to Make Money Online for Beginners, Passive Income, Advertising and Become an Influencer Using Instagram, Facebook & YouTube
- De: Jordan Connery
- Narrado por: Tom Brooks
- Duración: 3 h y 33 m
- Versión completa
-
General4.5 out of 5 stars 28
-
Narración:4.5 out of 5 stars 27
-
Historia4.5 out of 5 stars 27
Social media is a rapidly growing arena for everything from the posting of videos to car sales, so it should come as no surprise that big business is growing on there, too. However, what can it actually do to help grow your business? Before selling any product, you have to get your name out there and spread the word of your new social media presence.
-
5 out of 5 stars
-
Fantastic
- De Jeffrey D. en 04-04-21
De: Jordan Connery
-
Growth Hacking: Level Up Your Startup
- De: Patrick Kelley
- Narrado por: Sean Posvistak
- Duración: 1 h y 30 m
- Versión completa
-
General5 out of 5 stars 28
-
Narración:5 out of 5 stars 24
-
Historia4.5 out of 5 stars 24
If you have a start up and want to know how to grow your business cheaply, quickly, and effectively, then Growth Hacking: Level Up Your Startup is just what you need. It’s aimed at beginners and it discusses the basics of growth hacking in an easy and listener-friendly manner. The techniques described are simple and easy to understand, and throughout are interesting examples of how companies such as Airbnb used these methods to achieve phenomenal growth.
-
5 out of 5 stars
-
Informative book
- De Red en 12-24-17
De: Patrick Kelley
-
Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- De: Jim Cockrum
- Narrado por: Sean Pratt
- Duración: 9 h y 5 m
- Versión completa
-
General4 out of 5 stars 447
-
Narración:4.5 out of 5 stars 388
-
Historia4 out of 5 stars 387
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
-
5 out of 5 stars
-
Wow! This book is Packed!
- De DanzTheManz en 03-15-12
De: Jim Cockrum
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 48 m
- Versión completa
-
General4 out of 5 stars 460
-
Narración:4 out of 5 stars 370
-
Historia4 out of 5 stars 370
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
-
3 out of 5 stars
-
How to be a Jack of All Trades Marketer
- De Steven en 07-04-13
De: John Jantsch
-
Instagram Influencer Marketing Secrets
- Social Media Guide to Building Your Personal Brand; Proven Business Strategy to Become an Instagram Influencer and Make Money Online from Home
- De: Robb Taroni
- Narrado por: Heston Mosher
- Duración: 3 h y 32 m
- Versión completa
-
General5 out of 5 stars 135
-
Narración:5 out of 5 stars 133
-
Historia5 out of 5 stars 133
Picture this: You wake up, grab your phone, and open Instagram, tap the plus icon at the bottom of the screen, select a photo, add a filter and a caption, tap "publish", and you call it a day. Thirty minutes later, you get a notification from PayPal: "Someone sent you $500". Would you like your average "workday" to look like this? See, contrary to what you believe, you don’t need to be an artist, a comedian, or a particularly attractive individual to get paid on Instagram.
-
5 out of 5 stars
-
On point
- De Abhi L. en 05-31-20
De: Robb Taroni
-
Branding Basics for Small Business, 2nd Edition
- How to Create an Irresistible Brand on Any Budget
- De: Maria Ross
- Narrado por: Maria Ross
- Duración: 4 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 59
-
Narración:5 out of 5 stars 50
-
Historia4.5 out of 5 stars 50
In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them? The secret is starting with a strong brand strategy, which goes far beyond a logo.
-
5 out of 5 stars
-
Totally relevant.
- De ABLOCH en 06-06-17
De: Maria Ross
-
Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- De: Chandler Wright
- Narrado por: Sam Slydell, Lee Jagow, Curtis Wright
- Duración: 20 h y 58 m
- Versión completa
-
General5 out of 5 stars 49
-
Narración:5 out of 5 stars 20
-
Historia5 out of 5 stars 20
This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.
-
5 out of 5 stars
-
Definitely worth the listen
- De Phyllis W. Robinson en 09-08-20
De: Chandler Wright
What made the experience of listening to Social Media Explained the most enjoyable?
I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.Want a great overview of social media? This is it!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Hard hitting, actionable suggestions
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
intro to socials...
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Novice 2 Expert; a great exlerience!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
. Not worth your money
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.