Social Research

Transform intimidating research methods into powerful everyday tools for social work and evidence-based practice. Perfect for your daily commute or a focused study session, this supportive guide empowers you to tackle real-world community challenges. Say goodbye to confusing academic jargon and...

Condensing the most important topics in all of clinical research in an easy-to-understand presentation. The 20 percent of what you need to know in order to be 80 percent proficient! The authors who have operated various levels of businesses in the clinical research industry since 2005 believe that more practical information pertaining to clinical research needs to be accessible to individuals who are new to the industry or are curious about entering the rewarding world of clinical trials.

This undergraduate-level textbook offers a concise overview of the research methods commonly used in the social sciences. It covers data collection techniques, statistical analysis using SPSS—a widely used statistical software—and guidance on writing academic papers in APA style. The book emphasizes practical knowledge to help students design studies, collect and analyze data, and effectively report their findings. Its ultimate goal is to introduce students to the scientific approach to evaluating claims, enabling them to think critically and navigate the world of information more ...

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us...

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and...

Emotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year, selling more than five million copies worldwide. Now, with Social Intelligence, Daniel Goleman presents groundbreaking work that synthesizes the latest findings in biology and...

The author of the #1 New York Times bestseller The Anxious Generation shows how a deeper understanding of the world’s philosophical wisdom can enrich and transform our lives. “Wonderfully smart and readable.” —Washington Post In The Happiness Hypothesis, social psychologist Jonathan...

Master the methodology of modern social science to transform your everyday curiosity into credible, rigorous research. Whether you are prepping for a crucial university thesis or seeking professional upskilling during your morning commute, this empowering guide demystifies complex data. Say...

This book provides basic information about sociology and is an excellent resource for beginners or those seeking general knowledge about the subject matter. It is divided into three parts. Part one introduces the concept of sociology, explores micro-sociologist and macro-sociologist types, and explains the differences between quantitative and qualitative methodologies used in research. Part two focuses on specific areas of interest for sociological research including cults, family, religion, education, race, gender, age, sexual orientation, health, gangs, crime, and immigration. Part three ...

The haunting story of a virus that triggered the worst pandemic of modern times. “Both a saga of tragedies and a detective story.” —The Guardian The flu pandemic of 1918–1920 was one of the greatest human disasters of all time. It infected a third of the people on Earth—from the...

For readers of Hidden Valley Road and Patient H.M., an “intimate and compassionate portrait” (Grace M. Cho) of the Genain quadruplets, the harrowing violence they experienced, and its psychological and political consequences.​ In 1954, researchers at the newly formed National Institute of...

For thousands of years those of Ra have sought to teach the Law of One to seekers of truth on Earth who wished to learn of the unity or oneness of all things. This basic law of all creation is buried deep within each of our hearts because we really are one in love and in light, the building blocks of the universe. We are all manifestations of the one infinite creator. We are the creator. We are not learning this law for the first time but are remembering it yet again as all mystics have taught throughout Earth’s history.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor?

Use AI to make small-business marketing faster, clearer, and easier to repeat. Marketing can feel overwhelming when you are running a small business. You need content ideas, social media posts, emails, customer follow-ups, offers, ads, research, and reports — but you may not have a big team, a large budget, or hours to waste staring at a blank page. AI Marketing Workflows for Small Business is a plain-English guide to using AI as a practical marketing assistant. Instead of chasing random prompts or complicated marketing theory, this book shows you how to build simple repeatable workflows ...

Master social research methods and turn raw data into evidence-based decisions for your career and community. Whether commuting to the office or seeking an empowering edge for professional development, this approachable guide demystifies the science of inquiry. Navigate data collection, surveys...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

A fascinating investigation of the genetics and neuroscience of human differences. The thesis of Human Diversity is that advances in genetics and neuroscience are overthrowing an intellectual orthodoxy that has ruled the social sciences for decades. The core of the orthodoxy consists of three...

From the acclaimed founder of environmental neuroscience, an “eye-opening” (Adam Grant, #1 New York Times bestselling author), “brilliant and persuasive” (Kirkus Reviews) guide that reveals how interacting with nature can be the secret to improved mental and physical health. Dr. Marc...

Contains the complete text of Albert Pikes never-before-published esoteric study of the symbols of Blue Lodge Degrees. Subjects include "The Compasses and the Square", "The Weapons and Blows of the Assassins", "The Three Grips", "The Substitute for the Masters Word", "The 47th Problem of Euclid", "The Truth", "Is the Cable-tow a Symbol?", "Corner Stones", "The Ladder of Jacob", "Tubal Cain", "Shibboleth", and "Solomon and Hiram".