Professional Services Marketing

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

The Promises of Giants is an exploration of the practices and behaviours that define transformational leadership. It is a challenge, not only to those in named positions of power but to anyone who aspires to make a difference in their environment. A challenge to act decisively to influence the world in a positive way. From socio-political chaos and workplace disruption to the climate change crisis, we have never needed people with the skill and will to collaborate to create a better world more than now. 

International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.

The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.  

A New York Times Notable Book The Professor and the Madman is an extraordinary tale of madness, genius, and the incredible obsessions of two remarkable men that led to the making of the Oxford English Dictionary—and literary history. The making of the OED was one of the most ambitious projects...

People don’t open restaurants just because they want to start a business. People open restaurants because they are building a dream. You can create the restaurant of your dreams. You can also be profitable, pay your vendors, your staff, and yourself, and savor the joys of hospitality without stress and uncertainty.

More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.

For as long as Cleveland can remember, Tim Misny's face has been everywhere. Billboards. Bus benches. Television screens during Browns games. He is the most recognized personal injury attorney in Ohio, and possibly the most recognized professional of any kind in the city's history. Most people assume it's ego. Or money. Or some combination of both that produces a man willing to put his face on everything. Most people are wrong. The Misny Method is the first book to decode the system behind the saturation. Cleveland entrepreneur Jim Kukral spent months inside Misny's inner circle, ...

Unlock the Secret to Attracting Affluent Clients—Without Chasing, Discounting, or Playing the Mass-Market Game. Affluent clients aren’t buying what everyone else is. They crave experiences, relationships, and brands that feel like they were built just for them. In The Power of Exclusivity, top affluent marketing strategist Mark Satterfield reveals how to create prestige, scarcity, and allure around your services—so elite clients come to you, not the other way around. Inside, you’ll discover: How to craft a brand that signals status and trust to the ultra-wealthy Real-world ...

Do you need more customers/clients for your service-based business? Could your service business use a stream of new customers or clients that have all sort you out, instead of you soliciting their business?This guide will show you how to have your best customers or clients do the bulk of marketing or promoting your business for you. The great majority of service professionals and owners of service-based businesses recognize the importance of marketing, and yet they feel very uncomfortable about anything that even hints at "selling” or marketing. For most of them, this ultimately means ...

Stop Waiting for the Phone to Ring – Start Building a Predictable Pipeline of Qualified Customers Are you tired of the feast-or-famine cycle that keeps your service business on an exhausting roller coaster? This practical guide shows you exactly how to generate steady leads year-round without expensive advertising or complex marketing systems. Written Specifically for Service Business Owners Who: Run contracting, consulting, professional services, or local service companies Depend on referrals and word-of-mouth but need more consistent lead flow Don't have time for complicated marketing ...

In the competitive landscape of accounting and finance consulting, securing high-ticket clients can be a game-changer for your business. "Mastering High-Ticket Sales: 100 Strategies for Accountants, Finance Professionals & Consultants" is your definitive guide to transforming your practice and achieving unparalleled success. This comprehensive ebook offers 100 proven strategies to attract, secure, and retain premium clients. Whether you're an established consultant or an emerging professional in the accounting and finance industry, these tactics will empower you to elevate your services, ...

Stop waiting for the perfect time. Start your business today with zero capital. Do you want to start a business but fear risking your savings? If you have searched for ideas before and felt overwhelmed or skeptical, this guide is for you. 500+ Profitable Business Ideas Without Investment is a practical guide for anyone ready to use their skills, time, and free resources instead of upfront cash. Inside this book, you’ll discover: 500+ real-world business ideas you can start without upfront monetary investment Service-based, skill-driven, online, offline, freelance, and digital ...

The Thought Leadership Playbook: How to Get Known and Build Credibility in a Crowded Market Book Two in the Practice Playbook Series If you are a legal or dispute resolution professional trying to grow your practice, your reputation matters more than ever. But being great at what you do is no longer enough. You need to be known for it. In this practical, no-fluff guide, award-winning attorney, mediator, coach, and podcast host Susan E. Guthrie shares the exact strategies used by high-impact professionals to build visibility, attract referrals, and grow trust with the right audience. Whether...

You don’t just want to publish a book. You want a book that builds authority, attracts clients, creates lead generation, and grows your business. Most nonfiction authors stop at becoming published. But successful entrepreneurs, coaches, consultants, and experts understand that book publishing is only the beginning. A book can become your most powerful business asset when you understand the real strategy behind publishing, positioning, promotion, and monetizing your expertise. In Publish Promote Monetize, bestselling author and publisher H.J. Chammas shares a proven framework for ...

This program covers: the 10 objectives of strategic marketing, capitalizing on your marketing advantage, an overview of an integrated marketing system, and more.

In this first-of-its-kind book, seasoned security pros Christian West and Brian Jantzen share lessons learned from years of protecting some of corporate America's most prominent people. Full of practical, hands-on information, this guide provides a comprehensive overview of how to conceive, build and run successful executive protection programs in corporate settings. With insights that only experience in all phases of program execution can provide, the authors dig into the key questions that corporations need to ask and answer.

📘 The Future of Finance is Now The Most Important Trends in Finance for the Coming Decade Have Already Started By Jason Schenker — #1 Bestselling Author, Financial Futurist, and Bloomberg-Ranked Forecaster The future isn’t coming — it’s already here. And it’s transforming finance faster than most people realize. In The Future of Finance is Now, Jason Schenker delivers a gripping, expertly researched roadmap to the technologies, risks, and global forces reshaping the financial landscape. From blockchain and quantum computing to automation, cybersecurity, and the hunt for yield, ...

Stop Competing Alone and Start Collaborating to Win Are you tired of fighting for every customer while your competitors seem to get referrals effortlessly? Struggling to grow your business despite working harder than ever? The secret isn't better marketing or lower prices—it's building the right partnerships with other local businesses that serve your same customers. "Partner Up and Profit" reveals the proven strategies that successful home service providers and professional service businesses use to generate consistent customer referrals without spending more on advertising. Why Smart ...

Introducing "Gutter Cleaning Business 101," the ultimate guide for anyone looking to launch a successful and lucrative career in the ever-expanding gutter cleaning industry. With comprehensive, step-by-step instructions, this eBook will transform your entrepreneurial dreams into reality. Dive into the world of gutter cleaning with Chapter 1, which provides an in-depth understanding of the industry's intricacies. Explore the residential opportunities in Chapter 2 as you learn how to identify your target market and create a business that caters to their unique needs. From there, discover the ...