Marketing Insights

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

"AI for Nonprofits: Revolutionizing Marketing and Fundraising in the NGO Sector" explores the transformative potential of artificial intelligence in the nonprofit world. With the increasing challenges faced by NGOs in attracting donors and reaching their target audience, this book provides a comprehensive guide on leveraging AI technologies to revolutionize marketing and fundraising efforts. From personalized donor outreach and data-driven campaign strategies to predictive analytics and chatbots, discover how AI can enhance efficiency, effectiveness, and impact in the nonprofit sector. ...

Your nonprofit doesn’t need more content. It needs a system that turns attention into trust—and trust into steady support. AI for Nonprofits is a practical, no-hype playbook for nonprofit leaders, fundraisers, and comms teams who want to use AI to increase donations and retention without crossing ethical lines or sounding generic. It’s written around a running story case (NextBridge Youth), so every chapter is easy to digest—and immediately applicable. What you’ll get: A simple Trust × Passion framework for nonprofit growth that’s calm, credible, and human A unifying running ...

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

Are you ready to master the stock market and take control of your financial future? The CNBC Investing Club Formula reveals the secrets successful investors use to build wealth and achieve financial independence.

Understanding the Tape: A Beginner’s Guide to Level 2 Market Data is an educational introduction to reading Level 2, market depth, and the order book—so you can better understand how liquidity and order flow behave in real time. Inside, you’ll learn: What Level 2 shows (and what it doesn’t) How bids/asks shift, stack, and thin as price moves How to combine Level 2 with Time & Sales (the tape) for clearer context The role of market makers, ECNs, and common order-book behavior Practical examples and repeatable exercises to help you build pattern recognition This book focuses on market...

Selling value to B2B buyers today can feel like trying to stop a freight train that's hurtling towards the sales graveyard of commoditization and discounting. Today's empowered buyer has done research, has a clear idea of his or her firm's needs, and knows how much the firm is willing to pay.

AI hasn’t made strategy shallow — it has made its shallowness harder to hide. As organisations adopt AI at speed, many encounter the same unease: strategy feels thinner, more interchangeable, less grounded than it used to. Not because AI is doing the thinking, but because it exposes how often thinking had already been reduced to optimisation, efficiency, and polite answers. The Shadow in the Machine is a book about how to avoid that. It introduces Shadow Prompting - a strategic approach for uncovering the hidden drivers, unspoken tensions, and emotionally risky truths that traditional ...

"Affiliate Marketing: Promoting Other Companies' Products and Earning Commissions for Each Sale Made" is your essential guide to mastering affiliate marketing. This comprehensive resource is designed for both beginners and seasoned marketers, offering valuable insights into promoting products and earning commissions in today’s digital landscape. At its core, affiliate marketing connects three key players: the merchant, the affiliate, and the consumer. Merchants offer products, affiliates promote them, and when a sale occurs through an affiliate's link, commissions are earned. This ...

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

In The Hidden Business of Real Estate, Dominic D. Roybal reveals a hard truth: real estate is not just about selling homes; it’s fundamentally about marketing yourself. This isn’t another beginner’s guide filled with superficial scripts and clichéd hustle advice. Instead, it provides an honest, in-depth analysis of what truly distinguishes agents who get chosen from those who are overlooked.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

The Real Estate Diaries is a powerful, story-rich guide to understanding real estate through the experiences of everyday investors. Through four compelling stories — from Arif’s first rental apartment, to Maria’s strategic land purchase, to James’s challenging renovation, and Sadia’s expanding family business — readers learn how small, thoughtful investments can grow into long-term financial success. This book simplifies real estate concepts by showing them in real-life situations: • how to identify opportunities others overlook • how to manage risks and unexpected ...

Most marketing fails for one simple reason: businesses talk, but they do not listen. Audience X-Ray Vision shows marketers, entrepreneurs, and business owners how to uncover what their audience actually wants, needs, and responds to, using modern AI tools and strategic listening techniques. Instead of guessing topics, chasing trends, or copying competitors, this book teaches readers how to see clearly into customer behavior and build content that converts. This practical guide introduces a structured approach to audience intelligence, combining data-driven analysis with real-world marketing...

The AI Uptake Playbook (The 2026 Edition) How to Build Your Brand to Show Up in LLMs with Emotional Authority What will you say when your boss or client asks how your brand will survive once ChatGPT, Gemini, and Perplexity decide what people see—and buy? In the age of AI search, customers don’t scroll. They ask a question and get one synthesized answer. If your brand isn’t that answer, you’re invisible. The AI Uptake Playbook shows you how to change that. You’ll learn how to make your content choosable—the kind that LLMs trust, quote, and reinforce. Discover how to build “...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

The search era is over. The chat era has begun. Instead of ten blue links, customers now see one synthesized answer from AI. The question every brand leader faces is urgent and simple: Why should that answer be you? In The Algorithm of AI Uptake, strategist Martin Gjerløff reveals how brands can survive and thrive in the age of Large Language Models. This is not just another AI marketing strategy book—it introduces a new discipline: Generative Engine Optimization (GEO), where credibility, authority, and emotional resonance decide which brands AI chooses to amplify. You will discover: Why...

Unlock the Hidden Goldmine in Search Data—And Turn Trends into Cash. What if the secret to building wealth was already right in front of you—free and available 24/7? Rich Insights: Using Google Trends to Boost Your Wealth reveals how one simple, powerful tool—Google Trends—can help you make smarter financial decisions, uncover untapped markets, and boost your income like never before. Whether you're a beginner or seasoned entrepreneur, this practical guide takes you inside the minds of millions of consumers and shows you how to profit from what the world is already searching for. ...

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...