Consumer Insights

Blending humor and behavioral economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones...

In the market for a home, but don't know where to start? Not to worry! From financing, mortgages, and credit scores to closing the deal, bestselling real estate authors Eric Tyson and Ray Brown walk you step by step through the entire home-buying process. Discover how to: Harness the Internet to...

Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand...

In "Consumer Psychology: Understanding the Mind of the Consumer," Ali Muattar provides a comprehensive guide to the principles, practices, and applications of consumer psychology. This fourth edition offers updated research, practical insights, and real-world examples that empower marketers, businesses, and entrepreneurs to understand and influence consumer behavior effectively. Ali looks into the fascinating world of consumer psychology, offering readers a deep understanding of how psychological factors influence consumer decisions, preferences, and brand perceptions. Through evidence-...

In "Media Psychology: Understanding the Impact of Media on Behavior and Cognition," Ali Muattar provides a comprehensive guide to the principles, practices, and applications of media psychology. This third edition offers updated research, practical insights, and real-world examples that empower media consumers, creators, and researchers to navigate the complex field of media and its effects on human behavior and cognition. Ali looks deeper into the multi-dimensional field of media psychology, offering readers a deep understanding of how media influences thoughts, emotions, and behaviors. ...

With updated information on new types of loans From adjustable-rate mortgages to balloon loans, this friendly, easy-to-understand guide helps you find your way through the home-financing jungle. Bestselling real estate authors Eric Tyson and Ray Brown cover everything you need to know about the...

Explore the transformative journey through the world of digital marketing with "The Art of Digital Marketing" by Ali Muattar. In this groundbreaking guide, Muattar, a seasoned digital marketer, unravels the secrets behind creating a profound impact in the digital sphere. Look into the first chapter and explore the Digital Marketing Ecosystem, where psychological triggers and emotional resonance converge to shape consumer behavior. Discover the art of crafting your digital identity in Chapter 2, where personal branding and trust-building strategies become the cornerstones of success. ...

In 2025, Chief Marketing Officers (CMOs) navigate a high-stakes landscape of 175 zettabytes of data, 6.5 consumer touchpoints, and relentless pressure to deliver measurable ROI (IDC, 2025; Forrester, 2025). Pattern Recognition Power for CMOs: Driving Marketing Success Through Insight and Innovation is the definitive guide for marketing leaders to transform complexity into opportunity. Introducing Business Pattern Intelligence (BPI), this book equips CMOs with a strategic superpower to anticipate trends, innovate campaigns, and build resilient brands that drive revenue, market share, and ...

In "Branding Psychology," psychologist, entrepreneur, and senior writer Ali Muattar discusses the connection between branding and the human psyche. This transformative guide explores the depths of consumer minds, providing cutting-edge insights for social, informational, transactional, and not-for-profit entities. Muattar's wealth of experience merges with innovative ideas, offering new possibilities for personal, professional, and business branding. Elevate your brand to unprecedented heights with this compelling exploration of the psychology behind effective branding.

This book will change the way you invest. . .and it's about time! If your main concern is getting the most out of your money without sacrificing financial security, Dan Solin tells you how to take control of your finances and end up in the top 5% of all professionally managed money. Solin...

Step into the captivating world of luxury marketing with this groundbreaking guide, crafted for marketing practitioners eager to unlock success in a $471.23 billion industry (Statista August 2025). As of August , 2025, the luxury sector stands at a crossroads, with growth stabilizing at 0-4% (Bain & Company Luxury in Transition August 2025) amid economic shifts, 25% online sales (Bain & Company August 2025), and 75% of Gen Z demanding sustainability (Edelman Trust Barometer 2025). This book is your key to mastering this dynamic landscape, offering a fresh, analytical perspective from an ...

Unleash the future of marketing with AI Marketing Systems. In a world swiftly advancing towards AI-driven transformation, this guide stands as your beacon. Grasp groundbreaking strategies that revolutionize how businesses engage customers. As you navigate through this expertly crafted book, you'll uncover how AI is redefining marketing. Learn how to harness its power to propel your business forward, creating robust, impactful campaigns that resonate deeply with your audience. Today’s marketing demands innovation and precision. With AI Marketing Systems, you'll stay ahead of the curve, ...

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through...

If you work in strategy, planning, creativity, marketing, brand building, innovation, or leadership, you already know the hardest part of the job: articulating the insight. You can feel a tension. You sense a truth. You know there is something underneath the behaviour—but turning that feeling into a clear, powerful insight is what stops even the best thinkers in their tracks. The Insightclopedia is a practical field guide to the most elusive skill in the industry: how to articulate insights with clarity, confidence, and creative impact. Featuring 800 distilled human tensions, each paired ...

Avoid bankruptcy, foreclosure, and identity theft All the tools you need to build, rebuild, and maintain great credit Need to clean up your credit? This up-to-date resource is packed with action plans for repairing a bad report, paying down debt, and repairing a bad credit report. You'll...

The world is on the brink of a demographic revolution. For the first time in history, older adults are set to outnumber children, creating a seismic shift in consumer markets, industries, and societies. This transformation has given rise to the silver hair economy —a dynamic and rapidly growing market defined by the needs, preferences, and spending power of baby boomers and older generations. Yet, despite its immense potential, this demographic remains largely underserved, presenting unparalleled opportunities for innovation, impact, and growth. This book serves as a comprehensive guide ...

From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic...

Most product concepts fail before launch. This book shows you exactly why — and how to fix it. After 60+ product launches across FMCG, food, beverage, and nutrition categories, Ryan Holmes identified a pattern: the difference between a product that wins and one that disappears isn't the formula, the budget, or the campaign. It's the concept — and whether the team building it truly understood what makes one work. Sweet Spot is the practitioner's guide to developing winning product concepts — from the first consumer insight to the final research-ready brief. It is built on real projects...

Creating impactful customer experiences is at the core of a company's business model. However, the principles behind it are often misunderstood and driven by intuition rather than grounded in scientific knowledge. The Customer Science Handbook provides a systematic, powerful, and practical approach to designing transformative customer experiences. Building on decades of research from psychology, behavioral economics, and marketing, this book offers insights into the forces that shape customer behavior. It reveals proven principles employed by leading marketing companies and demonstrates how...

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...