Human Behavior Economics

What if the key to improving every relationship, breaking every bad habit, and making better decisions wasn't a matter of willpower, but of understanding the science of behavior? How to Think Like a Behavior Analyst brings one of the most powerful frameworks in modern psychology to everyday people who want real, lasting change. Written in plain English and packed with practical examples, this book translates the evidence-based methods used by professionals in schools, clinics, businesses, and sports coaching into a toolkit anyone can use, no graduate degree required. Inside, you'll discover...

Dive into the captivating realm of human behavior with this comprehensive and engaging guide! Perfect for beginners and seasoned psychology enthusiasts alike, this book breaks down the intricate dance between our actions and the world around us. From the foundational Stimulus-Response Principle to the ethics that guide behavioral studies, journey through the nuances that make us who we are. Discover: How external events and internal thoughts shape our actions. Real-world applications of behavioral principles in therapy, education, and personal growth. The power of shaping, reinforcement, ...

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two doctors in...

Herbert A. Simon Explained: Bounded Rationality, Decision-Making, Artificial Intelligence, Cognitive Psychology, Organizational Theory, Problem Solving, and the Science of Human Behavior in Complex Systems Discover the groundbreaking ideas of Herbert A. Simon, one of the most influential thinkers of the twentieth century, whose work reshaped economics, psychology, artificial intelligence, and organizational theory. In this clear and engaging guide, you will explore the concept of bounded rationality, the limits of human decision-making, and the powerful idea of satisficing that challenges ...

This instant New York Times bestseller proves humanity thrives in a crisis and that our innate kindness and cooperation have been the greatest factors in our long-term success as a species. If there is one belief that has united the left and the right, psychologists and philosophers, ancient...

#1 NEW YORK TIMES BESTSELLER The Pulitzer Prize–winning author of Evicted reimagines the debate on poverty, making a “provocative and compelling” (NPR) argument about why it persists in America: because the rest of us benefit from it. A BEST BOOK OF THE YEAR: The New Yorker, The New...

John Meriwether, a famously successful Wall Street trader, spent the 1980s as a partner at Salomon Brothers, establishing the best--and the brainiest--bond arbitrage group in the world. A mysterious and shy midwesterner, he knitted together a group of Ph.D.-certified arbitrageurs who rewarded...

Do you have what it takes to succeed in any situation? According to a retired commander who ran training for Navy SEALs, true optimal performance goes beyond just skill. It’s all about THE ATTRIBUTES. “Diviney’s incredible book explains why some people thrive—even when things get hard...

The same instinct that kept your ancestors alive is quietly running your life today. Why do you eat the cookie you promised yourself you wouldn’t? Stay in a job you no longer believe in? Buy things you can’t afford? End a friendship over a political opinion? Feel anxious when nothing is actually wrong? The answer is one word: survival. Not just “don’t die.” Four ancient survival systems are running beneath your awareness, every minute of every day: Physical Survival drives fear, cravings, and money anxiety. Genetic Survival shapes attraction, jealousy, and parental love. Social ...

NEW YORK TIMES BESTSELLER A riveting, true-life legal thriller about the government’s pursuit of billionaire hedge fund manager Steven Cohen and his employees at SAC Capital—a revelatory look at the power and wealth of Wall Street ONE OF THE BEST BOOKS OF THE YEAR—The New York Times...

SHORTLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR American Psychological Association's Ursula Gielen Global Psychology Book Award Winner PROSE Award Finalist Zócalo Book Prize Finalist A revelatory, paradigm-shifting work from a renowned Columbia professor and...

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust--and who you can't. After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to...

Master the Essentials of Philosophy, Psychology, and Economics in One Volume The Foundations of Thought is the ultimate 3-in-1 guide for beginners, students, and lifelong learners who want to understand the core principles governing the human experience. Instead of 600-page textbooks filled with filler, this collection delivers the most important discoveries in Western thought through three 100-page primers designed for maximum comprehension per word invested. Book 1: Learn Philosophy In 100 Pages Harrison provides a historical and thematic overview of humanity s pursuit of reality, ...

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos”...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots. Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?...

Can reading a book make you more rational? Can it help us understand why there is so much irrationality in the world? Steven Pinker, author of Enlightenment Now (Bill Gates’s "new favorite book of all time”) answers all the questions here Today humanity is reaching new heights of scientific...

An "introduction to the nonfascist life" (Michel Foucault, from the Preface) When it first appeared in France, Anti-Oedipus was hailed as a masterpiece by some and "a work of heretical madness" by others. In it, Gilles Deleuze and Félix Guattari set forth the following theory: Western society's...

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to...

Drive . . . and grow rich! The bestselling author of Investment Biker is back from the ultimate road trip: a three-year drive around the world that would ultimately set the Guinness record for the longest continuous car journey. In Adventure Capitalist, legendary investor Jim Rogers, dubbed...