Human Behavior Economics

Dive into the captivating realm of human behavior with this comprehensive and engaging guide! Perfect for beginners and seasoned psychology enthusiasts alike, this book breaks down the intricate dance between our actions and the world around us. From the foundational Stimulus-Response Principle to the ethics that guide behavioral studies, journey through the nuances that make us who we are. Discover: How external events and internal thoughts shape our actions. Real-world applications of behavioral principles in therapy, education, and personal growth. The power of shaping, reinforcement, ...

AN INSTANT NEW YORK TIMES BESTSELLER The “lively” (The New Yorker), “convincing” (Forbes), and “riveting pick-me-up we all need right now” (People) that proves humanity thrives in a crisis and that our innate kindness and cooperation have been the greatest factors in our long-term...

From the bestselling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.​ Imagine that two...

#1 NEW YORK TIMES BESTSELLER The Pulitzer Prize–winning author of Evicted reimagines the debate on poverty, making a “provocative and compelling” (NPR) argument about why it persists in America: because the rest of us benefit from it. A BEST BOOK OF THE YEAR: The New Yorker, The New...

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves. Why...

What if the most powerful forces shaping your life are the ones you rarely notice? From the way choices are framed to the social norms you absorb without question, modern life is guided by subtle influences that quietly shape how you think, decide, and behave. Invisible Forces of Everyday Life explores the unseen systems behind human behavior - revealing how culture, environment, psychology, and habit work together to guide your actions long before you are aware of them. Written in a clear, accessible style, this book blends social psychology, behavioral economics, and everyday observation ...

Have you ever wondered why we make the decisions we do? What drives the choices of individuals, shapes economies, and defines history? Praxeology for Beginners reveals the hidden logic behind human action, offering a powerful lens to understand the world and your role in it. Unlock the science of decision-making. This book simplifies the timeless principles of praxeology, making it accessible to everyone. Discover how purposeful behavior shapes markets, social structures, and personal lives—all rooted in the universal truth that humans act with intent. Explore the why behind the what. ...

From one of the world’s top researchers on work and technology comes an insightful and surprising guide to protecting your skill in a world filling with AI and robots. Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it?...

NEW YORK TIMES BESTSELLER A riveting, true-life legal thriller about the government’s pursuit of billionaire hedge fund manager Steven Cohen and his employees at SAC Capital—a revelatory look at the power and wealth of Wall Street ONE OF THE BEST BOOKS OF THE YEAR—The New York Times...

Chaos in the Human World: Psychology, Economics, Social Systems, and the Limits of Prediction is a comprehensive and accessible exploration of how chaos theory helps explain the unpredictable patterns that shape modern life. Drawing from psychology, behavioral economics, institutional analysis, social networks, and crowd dynamics, this book reveals why small events can spark large consequences and why human systems often defy simple forecasts. Each chapter explains a different domain of complexity, showing how sensitive dependence, nonlinear feedback, and shifting thresholds influence ...

Can reading a book make you more rational? Can it help us understand why there is so much irrationality in the world? Steven Pinker, author of Enlightenment Now (Bill Gates’s "new favorite book of all time”) answers all the questions here Today humanity is reaching new heights of...

SHORTLISTED FOR THE FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR American Psychological Association's Ursula Gielen Global Psychology Book Award Winner PROSE Award Finalist Zócalo Book Prize Finalist A revelatory, paradigm-shifting work from a renowned Columbia professor and...

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

This program includes an introduction and epilogue read by the author. Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potential We pile on “to-dos”...

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to...

Achieve financial peace of mind with the million-copy #1 New York Times bestseller, now revised and updated for 2018, featuring an entirely new Financial Empowerment Plan and a bonus chapter on investing. The time has never been more right for women to take control of their finances. The...

An "introduction to the nonfascist life" (Michel Foucault, from the Preface) When it first appeared in France, Anti-Oedipus was hailed as a masterpiece by some and "a work of heretical madness" by others. In it, Gilles Deleuze and Félix Guattari set forth the following theory: Western...

Do you have what it takes to succeed in any situation? According to a retired commander who ran training for Navy SEALs, true optimal performance goes beyond just skill. It’s all about THE ATTRIBUTES. “Diviney’s incredible book explains why some people thrive—even when things get hard...

An acclaimed historian of science uncovers the hidden history of brainwashing—and its troubling implications for today. Because brainwashing affects both the world and our observation of the world, we often don’t recognize it while it’s happening—unless we know where to look. As Rebecca...

Drive . . . and grow rich! The bestselling author of Investment Biker is back from the ultimate road trip: a three-year drive around the world that would ultimately set the Guinness record for the longest continuous car journey. In Adventure Capitalist, legendary investor Jim Rogers, dubbed...