History Entrepreneurship

When the crash of the U.S. stock market became public knowledge in the fall of 2008, it was already old news. The real crash had taken place silently over the previous year, in obscure financial markets where the SEC doesn’t bother to look: the bond and real estate derivative markets where geeks invent impenetrable securities to profit from the misery of lower- and middle-class Americans who can’t pay their debts. The smart people who understood what was actually happening were paralyzed by hope and fear; in any case, they weren’t talking.

In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.

Dyson has become a byword for high-performing products, technology, design, and invention. Now, James Dyson, the inventor and entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life, “one of the year’s most relevant and revelatory business...

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible...

Longtime NBC News reporter Char Adams writes a deeply compelling and rigorously reported history of Black political movements told through the lens of Black-owned bookstores, which have been centers for organizing from abolition to the Civil Rights Movement to Black Lives Matter. In Black-Owned...

Brought to you by Penguin. This is the story of my entire life so far... It’s been a rollercoaster ride and I have no intention of getting off any time soon. Available exclusively in audio, Losing and Finding My Virginity is both of Sir Richard Branson’s multi-million-copy bestselling...

One of the biggest questions of the financial crisis has not been answered until now: What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us...

From 1914 to 1916, Ernest Shackleton and his men survived the wreck of their ship Endurance, crushed in the Antarctic ice, stranded twelve hundred miles from civilization with no means of communication and no hope for rescue. When the ice began to break up, Shackleton set out to save them all on...

“Mr. Ridley’s best and most important work to date…there is something profoundly democratic and egalitarian—even anti-elitist—in this bottom-up approach: Everyone can have a role in bringing about change.” —Wall Street Journal The New York Times bestselling author of The...

As a co-founder of The Byrds and The Flying Burrito Brothers, Chris Hillman is arguably the primary architect of what’s come to be known as country rock. He went on to record and perform in various configurations, including as a member of Stephen Stills’s Manassas and as a co-founder of The...

In this luminous memoir, Rita Moreno shares her remarkable journey from a young girl with simple beginnings in Puerto Rico to Hollywood legend—and one of the few performers, and the only Hispanic, to win an Oscar, Grammy, Tony and two Emmys. Born Rosita Dolores Alverio in the idyll of Puerto...

Shortlisted for the Financial Times Business Book of the Year Named a Best Book of 2022 by The Economist “A gripping fly-on-the-wall story of the rise of this unique and important industry based on extensive interviews with some of the most successful venture capitalists.” - Daniel...

From New York Times bestselling author and former Navy SEAL Brandon Webb comes a simple yet powerful five-step guide to transforming your life by making your fears work for you instead of against you. Brandon Webb has run life-threatening missions in the world's worst trouble spots, whether that...

From the bestselling author of Blood, Sweat, and Pixels comes the next definitive, behind-the-scenes account of the video game industry: how some of the past decade's most renowned studios fell apart—and the stories, both triumphant and tragic, of what happened next. Jason Schreier's...

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

From one of the great naval leaders of our time, a master class in decision-making under pressure through the stories of nine famous acts of leadership in battle, drawn from the history of the United States Navy, with outcomes both glorious and notorious At the heart of Admiral James...

The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting...

In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.