Hardcore Inventing

Invent, Protect, Promote, and Profit From Your Ideas

By: Robert Yanover, Ellie Crowe

Narrated by: Erik Synnestvedt

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

©2009 Rob Yonover and Ellie Crowe (P)2013 Audible, Inc.

Good information. Exactly what I was looking for.

I needed help determining of my widget was a patentable product. This gave me all the advice I needed for my next steps.

Alright Book, Decent Information, Bad Narration

This is a decent book that does a good job at summarizing a lot of different invention, business, and entrepreneurial skills. I wouldn’t describe it as all encompassing, but it’s better than most. The real downside with this audible version is that it is extremely hard to listen too. The narrator has a robotic, stochastic voice that I found to be irritating. It seemed like other reviews didn’t mind, so it may be a personal preference, but I feel like a text to speak computer software would have been more human like than this narrator. It almost felt like every sentence was read and recorded separately, then cut back together in editing. I wouldn’t listen to it again, but if you have no experience with early stage business strategy or when and why to patent or trade mark, this is a good place to start for foundation knowledge.

An outstanding book for inventors/founders

I thoroughly enjoyed this book. I’ve been studying the steps that many successful inventors take for over 15 years and I’ve licensed one of my ideas. However, I still have a lot to learn, and this book served as an excellent guide.

I particularly like all of the personal anecdotes from the author, like information about why one of his prototypes worked well and why another one didn’t. I also appreciate the many success stories from individuals who shared their experiences of licensing and venturing their products and ideas.

In my opinion, every inventor should add this to their must read list.

Great info

Learned some great things reading this book. A must read for ideas and best practices related to inventing and patenting, licensing, etc.

Useful with many excellent examples

I like this book. It was quite useful for me, since it containes excellent examples, with both positive and negative outcome.