Buying Psychology

The Bogleheads' Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first step on the road to investment success, illustrating how relying on typical "common sense" promoted by Wall Street is destined to leave you poorer. This updated edition includes new information on backdoor Roth IRAs and ETFs as mainstream buy-and-hold investments, estate taxes and gifting, plus changes to the laws regarding Traditional and Roth IRAs, and 401k and 403b retirement plans.

Economic Facts and Fallacies is designed for people who want to understand economic issues without getting bogged down in economic jargon, graphs, or political rhetoric. Writing in a lively manner that does not require any prior knowledge of economics, Thomas Sowell exposes some of the most popular fallacies about economic issues, including many that are widely disseminated in the media and by politicians.

Here is mastermind Joseph Murphy's most powerful, precise program for using the visualizing faculties of thought to attain the life you want. Whole volumes have been written on the topics that Murphy boils down to their essentials in this all-in-one guide. This special edition is narrated and introduced by New Thought author and historian Mitch Horowitz, who explains how to get the most from the book.

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Eva Kavinsky wakes in a dark cellar, with no memory of how she got here. Imprisoned with her, seemingly at random, are four men. The only way out is the trapdoor in the ceiling – and it's locked. The single clue about what brings them all here is a cryptic message sprayed onto one wall. Connect the dots. Repent. A camera fixed high above reach is livestreaming this whole nightmare to the world. What confessions are they meant to make to their unseen audience?

Written by industry experts Eric Tyson and Robert Griswold, this new edition of Real Estate Investing For Dummies offers timely, proven, practical, and actionable advice to overcome the challenges of the market and keep yourself one step ahead of the competition. With the help of this straightforward and time-tested information, you'll get the know-how to wisely and confidently make smart, sound, and informed real estate investing decisions that will reap big rewards.

A modern day classic, The Richest Man in Babylon dispenses financial advice through a collection of parables set in ancient Babylon. These famous "Babylonian parables" offer an understanding of - and solution to - a lifetime's worth of personal financial problems, and hold the secrets to acquiring money, keeping money, and earning more money.

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

This book will inspire you to: thrive on pressure like an Olympic athlete; manage and overcome negative emotions by acknowledging them; plan short-term goals to achieve long-term aspirations; surround yourself with the people who will push you the hardest; use challenges to become a better leader; use creativity to move past trauma; and understand the tools your mind uses to recover from setbacks.

Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.

Updated And Revised Version Of "Stock Market Investing For Everyone" With a little knowledge, even beginners can beat Wall Street at its own game. Everyone agrees the stock market is the best approach to achieving long-term wealth, but few have known how to unlock its wealth secrets – until now. Are you ready to join in? No matter what your skill level, or how much time you can devote to stock market investing, this book can help you reach your goals with its revolutionary “Stock Picking Pyramid.” Fully revealed in the book, you will use the pyramid to tailor your investment ...

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a special mental state in which they are more suggestible and pliant. During this "buying trance" the salesperson can help frame and position the way the customer perceives the product, leading to more sales. For daring salespeople who want to make the sale every time, these cutting-edge techniques in persuasion offer the key to incredible success.

In a world fixated on the conventional notion of success—marked by relentless hustle, sacrificing wellbeing, and missing out on cherished moments with loved ones in the pursuit of fame and material possessions—Robin Sharma introduces a paradigm shift. A mindset that will help you own all the gifts life has to offer. In The Wealth Money Can’t Buy, Sharma—leadership expert and the #1 international bestselling author of The 5AM Club—rewires our perception of wealth to include not just financial success, but seven other essential forms of wealth.

You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.

Descubre cómo nos convencen y cómo convencemos a los demás, y aprende a defenderte de los malos usos de la persuasión.

In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.

As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same