Behavioral Health Business

Learn 100 mental models that will show you a new way of thinking to enable you to overcome any challenge that life throws at you.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

In How to Have a Good Day, economist and former McKinsey partner Caroline Webb shows listeners how to use recent findings from behavioral economics, psychology, and neuroscience to transform their approaches to everyday working life. Advances in these behavioral sciences are giving us ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best.

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

How to do more with less and use limits to stimulate creativity, innovation, and collaboration, from the #1 New York Times bestselling author of Range We live in a world that gives us seemingly infinite choices and values freedom above all else. The irony is that total freedom can be paralyzing...

International bestselling author and behavior expert Joe Navarro helps you successfully navigate the business world by understanding what your boss and coworkers are really thinking. Why is it that some people have all the elements of success—education, skills, integrity, motivation—but...

As children, we develop stories about how the world works, most of which get improved upon and amended over time. But some do not, even as we mature in other ways. Opinionated, self-centered, and fear-driven, these “child stories” are the source of the behavioral and emotional patterns that hold us back. When we learn to identify and rewrite these stories, limitless growth becomes possible.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Whether it's rising out of bankruptcy, handling a divorce, being a parent, leading a work team, or building a business from scratch, the science of applied behavior analysis has five scientific laws of life and leadership that are proven by the authors will lead you to success.

Simple, effective techniques for developing a healthier attitude toward life and finding the confidence you need to achieve your goals. Offering simple, time-tested techniques for zeroing in on and rewriting negative, self-destructive patterns of thought and behavior that a person can acquire over a lifetime, cognitive behavioral therapy (CBT) is a powerful therapeutic approach that has been proven to be highly effective in helping overcome an array of psychological and behavioral problems, from eating disorders and drug addiction to low self-esteem and phobias.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

Packed with useful tips that make it easy to incorporate CBT—Cognitive Behavioral Therapy—into your working day, CBT at Work For Dummies helps you reap the benefits of a more focused working life. You'll discover how integrating CBT at work promotes improved productivity and concentration, lower staff turnover, enhanced employer-employee and client relationships, reduced cost of staff absenteeism caused by illness, injury, stress, and more.

On the ten-year anniversary of the release of the original Joe Public Doesn't Care About Your Hospital book, author Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five...

Would you like to convince others of your ideas? Would you like to know what your friend is thinking? Would you like to understand and be able to react? Listen and understand other people's mind directly through body language! Learn how to use the power of body language with tips that have been tested in practice. All of this is possible. Therefore, you must be in a situation where you can understand and analyze people. Body language will help you learn that. It's a key to discovering how people work.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

This game-changing book empowers readers to become confident, independent, wise decision-makers— savvy to how our emotions, moods, and habits can trip us up. An investor wonders whether to put his money into the stock market or to keep it in a savings account. A patient is torn between opting...