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The Elements of Choice
- Why the Way We Decide Matters
- Narrado por: Fred Sanders
- Duración: 9 h y 4 m
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Resumen del Editor
A leader in decision-making research reveals how choices are designed - and why it’s so important to understand their inner workings.
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we’re often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.
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Both How AND Why for Techies
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De: Erik Brynjolfsson, y otros
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
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Power and Prediction
- The Disruptive Economics of Artificial Intelligence
- De: Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Narrado por: Tom Beyer
- Duración: 10 h y 7 m
- Versión completa
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In their bestselling first book, Prediction Machines, eminent economists Ajay Agrawal, Joshua Gans, and Avi Goldfarb explained the simple yet game-changing economics of AI. Now, in Power and Prediction, they go deeper, examining the most basic unit of analysis: the decision. The authors explain that the two key decision-making ingredients are prediction and judgment, and we perform both together in our minds, often without realizing it.
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Inspire system thinking with informative examples
- De Lucy A. Pithecus en 11-16-22
De: Ajay Agrawal, y otros
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Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
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Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
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YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
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The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
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An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- De: Sara Wachter-Boettcher
- Narrado por: Andrea Emmes
- Duración: 5 h y 42 m
- Versión completa
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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- De Casey en 10-29-17
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The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
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The Formula
- How Algorithms Solve all our Problems…and Create More
- De: Luke Dormehl
- Narrado por: Daniel Weyman
- Duración: 7 h y 26 m
- Versión completa
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- De Landon Rordam en 12-02-14
De: Luke Dormehl
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Matchmakers
- The New Economics of Multisided Platforms
- De: Richard Schmalensee, David S. Evans
- Narrado por: John McLain
- Duración: 6 h y 53 m
- Versión completa
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- De Razi T. en 06-03-20
De: Richard Schmalensee, y otros
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The Filter Bubble
- What the Internet Is Hiding from You
- De: Eli Pariser
- Narrado por: Kirby Heyborne
- Duración: 7 h y 32 m
- Versión completa
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- De Brian Esserlieu en 05-26-11
De: Eli Pariser
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- De: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrado por: Tom Parks
- Duración: 7 h y 43 m
- Versión completa
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Needs rework to become an audio-book
- De Kristofer Jarl en 11-18-20
De: Kenneth W. Gronbach, y otros
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Everyday Vitality
- Turning Stress into Strength
- De: Samantha Boardman
- Narrado por: Samantha Boardman
- Duración: 7 h y 31 m
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In Everyday Vitality, psychiatrist Dr. Samantha Boardman shows listeners how to find strength within their stress and how to transform full days into more fulfilling days. Drawing from scientific research and her own clinical experience, she shares strategies for cultivating vitality - the positive feeling of aliveness and energy that lies at the core of well-being and at the heart of a good day.
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This book shows you what truly matters in life
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10 Rules for Resilience
- Mental Toughness for Families
- De: Joe De Sena, Lara Pence
- Narrado por: Joe De Sena, Lara Pence
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Joe De Sena has spent his life running toward challenge and discomfort. Why? Because how we react to challenging situations defines us and our families. The only tools we have as humans to survive the many peaks and valleys of a full life are preparedness, health, leadership, and most importantly, resilience. Why do so many parents struggle to finish things we start, delay gratification, and protect our health - and why do our kids continue to struggle in every facet of life? Because we haven’t showed them a path to resilience, and we haven’t fought for it ourselves.
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Words to live by !
- De ELIZABETH PATNODE en 10-21-21
De: Joe De Sena, y otros
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The Power of Agency
- The 7 Principles to Conquer Obstacles, Make Effective Decisions, and Create a Life on Your Own Terms
- De: Paul Napper PsyD, Anthony Rao PhD
- Narrado por: Paul Napper PsyD - introduction, Anthony Rao PhD - introduction, Sean Patrick Hopkins
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Renowned clinical psychologists Paul Napper and Anthony Rao offer seven principles for using mind and body to help you locate and develop your own agency. Based on years of research and real-world application and stories of both high and low performers, their methods equip you to succeed in a world requiring constant adaptation.
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I Wanted To Like This Book, But Didn't!
- De Ed Barberi en 12-24-19
De: Paul Napper PsyD, y otros
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Edge
- Turning Adversity into Advantage
- De: Laura Huang
- Narrado por: Laura Huang
- Duración: 6 h y 44 m
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Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back and turn them to work in our favor.
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Annoying voice, not much to gain from message
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Emotional
- How Feelings Shape Our Thinking
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You make hundreds of decisions every day, from what to eat for breakfast to how you should invest, and not one of them could be made without the essential component of emotion. It has long been held that thinking and feeling are separate and opposing forces in our behavior. But as Leonard Mlodinow, the best-selling author of Subliminal, tells us, extraordinary advances in psychology and neuroscience have proven that emotions are as critical to our well-being as is rational thinking.
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Widely misleading
- De Kevin Richardson en 01-30-22
De: Leonard Mlodinow
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Random Acts of Medicine
- The Hidden Forces That Sway Doctors, Impact Patients, and Shape Our Health
- De: Anupam B. Jena, Christopher Worsham
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As a University of Chicago–trained economist and Harvard medical school professor and doctor, Anupam Jena is uniquely equipped to answer these questions. And as a critical care doctor at Massachusetts General who researches health care policy, Christopher Worsham confronts their impact on the hospital’s sickest patients. In this singular work of science and medicine, Jena and Worsham show us how medicine really works, and its effect on all of us.
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Podcast is much better
- De R. Weilacher en 08-22-23
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Everyday Vitality
- Turning Stress into Strength
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- Narrado por: Samantha Boardman
- Duración: 7 h y 31 m
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In Everyday Vitality, psychiatrist Dr. Samantha Boardman shows listeners how to find strength within their stress and how to transform full days into more fulfilling days. Drawing from scientific research and her own clinical experience, she shares strategies for cultivating vitality - the positive feeling of aliveness and energy that lies at the core of well-being and at the heart of a good day.
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This book shows you what truly matters in life
- De Daniel en 09-24-21
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10 Rules for Resilience
- Mental Toughness for Families
- De: Joe De Sena, Lara Pence
- Narrado por: Joe De Sena, Lara Pence
- Duración: 7 h y 3 m
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Historia
Joe De Sena has spent his life running toward challenge and discomfort. Why? Because how we react to challenging situations defines us and our families. The only tools we have as humans to survive the many peaks and valleys of a full life are preparedness, health, leadership, and most importantly, resilience. Why do so many parents struggle to finish things we start, delay gratification, and protect our health - and why do our kids continue to struggle in every facet of life? Because we haven’t showed them a path to resilience, and we haven’t fought for it ourselves.
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Words to live by !
- De ELIZABETH PATNODE en 10-21-21
De: Joe De Sena, y otros
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The Power of Agency
- The 7 Principles to Conquer Obstacles, Make Effective Decisions, and Create a Life on Your Own Terms
- De: Paul Napper PsyD, Anthony Rao PhD
- Narrado por: Paul Napper PsyD - introduction, Anthony Rao PhD - introduction, Sean Patrick Hopkins
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General
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Narración:
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Historia
Renowned clinical psychologists Paul Napper and Anthony Rao offer seven principles for using mind and body to help you locate and develop your own agency. Based on years of research and real-world application and stories of both high and low performers, their methods equip you to succeed in a world requiring constant adaptation.
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I Wanted To Like This Book, But Didn't!
- De Ed Barberi en 12-24-19
De: Paul Napper PsyD, y otros
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Edge
- Turning Adversity into Advantage
- De: Laura Huang
- Narrado por: Laura Huang
- Duración: 6 h y 44 m
- Versión completa
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General
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Narración:
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Historia
Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back and turn them to work in our favor.
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Annoying voice, not much to gain from message
- De Marsha en 08-21-20
De: Laura Huang
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Emotional
- How Feelings Shape Our Thinking
- De: Leonard Mlodinow
- Narrado por: Dan John Miller
- Duración: 7 h y 54 m
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General
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Historia
You make hundreds of decisions every day, from what to eat for breakfast to how you should invest, and not one of them could be made without the essential component of emotion. It has long been held that thinking and feeling are separate and opposing forces in our behavior. But as Leonard Mlodinow, the best-selling author of Subliminal, tells us, extraordinary advances in psychology and neuroscience have proven that emotions are as critical to our well-being as is rational thinking.
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Widely misleading
- De Kevin Richardson en 01-30-22
De: Leonard Mlodinow
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Random Acts of Medicine
- The Hidden Forces That Sway Doctors, Impact Patients, and Shape Our Health
- De: Anupam B. Jena, Christopher Worsham
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As a University of Chicago–trained economist and Harvard medical school professor and doctor, Anupam Jena is uniquely equipped to answer these questions. And as a critical care doctor at Massachusetts General who researches health care policy, Christopher Worsham confronts their impact on the hospital’s sickest patients. In this singular work of science and medicine, Jena and Worsham show us how medicine really works, and its effect on all of us.
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Podcast is much better
- De R. Weilacher en 08-22-23
De: Anupam B. Jena, y otros
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Life's Edge
- The Search for What It Means to Be Alive
- De: Carl Zimmer
- Narrado por: Joe Ochman
- Duración: 9 h y 15 m
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Historia
Carl Zimmer investigates one of the biggest questions of all: What is life? The answer seems obvious until you try to seriously answer it. Is the apple sitting on your kitchen counter alive, or is only the apple tree it came from deserving of the word? If we can’t answer that question here on Earth, how will we know when and if we discover alien life on other worlds? The question hangs over some of society’s most charged conflicts - whether a fertilized egg is a living person, for example, and when we ought to declare a person legally dead.
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What is Life?
- De Shane S Shull en 04-29-21
De: Carl Zimmer
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Agent of Influence
- How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business
- De: Jason Hanson
- Narrado por: Jason Hanson
- Duración: 7 h y 7 m
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Discover how to use proven spy techniques to bolster your business strategies - from self-advocation to selling to interviewing - and ultimately make more money with this unique guide.
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Former CIA agent turns sales man
- De Travis L. en 11-11-19
De: Jason Hanson
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Good Habits, Bad Habits
- The Science of Making Positive Changes That Stick
- De: Wendy Wood
- Narrado por: Wendy Wood
- Duración: 9 h y 7 m
- Versión completa
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General
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Historia
We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious choices, but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink - a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness.
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Excellent summary of current habit science
- De ot in the garden en 02-20-20
De: Wendy Wood
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Misbehaving
- The Making of Behavioral Economics
- De: Richard H. Thaler
- Narrado por: L. J. Ganser
- Duración: 13 h y 35 m
- Versión completa
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great book if it's your first about Behav. Econ
- De Jay Friedman en 09-30-15
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Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
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From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
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Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Rationality
- What It Is, Why It Seems Scarce, Why It Matters
- De: Steven Pinker
- Narrado por: Arthur Morey
- Duración: 11 h y 19 m
- Versión completa
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In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.
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Steven Pinker's Frozen Worldview from the 90s
- De Ryan Booth en 11-12-21
De: Steven Pinker
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Think Faster, Talk Smarter
- How to Speak Successfully When You're Put on the Spot
- De: Matt Abrahams
- Narrado por: Matt Abrahams
- Duración: 7 h y 11 m
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General
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Narración:
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Historia
Many of us dread having to convey our ideas to others, often feeling ill-equipped, anxious, and awkward. Public speaking experts help by focusing on planned communication experiences such as slide presentations, pitches, or formal talks. Yet, most of our professional and personal communication occurs in spontaneous situations that creep up on us and all too often leave us flustered and stumbling for words. Stanford lecturer, podcast host, and communication expert Matt Abrahams provides tangible, actionable skills to help even the most anxious of speakers succeed when speaking spontaneously.
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It has improved a lot my communication skills
- De Anonymous User en 12-12-23
De: Matt Abrahams
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The Highly Sensitive Person
- De: Elaine N. Aron
- Narrado por: Barbara Caruso
- Duración: 9 h y 57 m
- Versión completa
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Elaine N. Aron, Ph.D., is a world-renowned psychologist and speaker. The Highly Sensitive Person is an in-depth look at characteristics that define sensitivity. Through self-assessment tests and techniques, Aron shows listeners how to identify their own personality traits. This exceptional book can lead to remarkable results for many who suffer from constant stress and anxiety.
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Highly Scientific
- De Steph en 01-07-10
De: Elaine N. Aron
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Essentialism
- The Disciplined Pursuit of Less
- De: Greg McKeown
- Narrado por: Greg McKeown
- Duración: 6 h y 14 m
- Versión completa
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General
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Essentialism is more than a time-management strategy or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution toward the things that really matter.
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Paring Down...
- De Molly Helm en 06-08-14
De: Greg McKeown
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Behave
- The Biology of Humans at Our Best and Worst
- De: Robert Sapolsky
- Narrado por: Michael Goldstrom
- Duración: 26 h y 27 m
- Versión completa
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From the celebrated neurobiologist and primatologist, a landmark, genre-defining examination of human behavior, both good and bad, and an answer to the question: Why do we do the things we do? Sapolsky's storytelling concept is delightful but it also has a powerful intrinsic logic: He starts by looking at the factors that bear on a person's reaction in the precise moment a behavior occurs, and then hops back in time from there, in stages, ultimately ending up at the deep history of our species and its evolutionary legacy.
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Insightful
- De Doug Hay en 07-27-17
De: Robert Sapolsky
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Determined
- A Science of Life Without Free Will
- De: Robert M. Sapolsky
- Narrado por: Kaleo Griffith
- Duración: 14 h y 5 m
- Versión completa
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General
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Robert Sapolsky’s Behave, his now classic account of why humans do good and why they do bad, pointed toward an unsettling conclusion: We may not grasp the precise marriage of nature and nurture that creates the physics and chemistry at the base of human behavior, but that doesn’t mean it doesn’t exist. Now, in Determined, Sapolsky takes his argument all the way, mounting a brilliant (and in his inimitable way, delightful) full-frontal assault on the pleasant fantasy that there is some separate self telling our biology what to do.
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Abridged - no Appendix!
- De Amazon Customer en 11-02-23
Lo que los oyentes dicen sobre The Elements of Choice
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Amazon Customer
- 01-24-23
Awesome Title and book
Loved the information, awesome book. Very informative, enjoyed the examples. Great audio book, I would recommend it to those interested.
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- Emanuel Garza
- 02-12-22
An absolute must read for critical thinking
I thoroughly enjoyed this audible read. I found it very interesting and insightful. I will recommend this book to anyone who wants to get a better understanding of the world around them. I have listened to this several times so that I can see the choice architecture around me and not let it influence me. Great book!
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- Susan C. Hasty
- 04-01-22
Outstanding introduction to Choice Architecture
A book worthy of both self study and group discussion. I found the content applicable to every level of challenge our society faces today and enjoyable to listen to (easy to follow).
A call-to-action for citizens seeking to build community, change the status quo and root out dysfunctional policies that carry extraordinary costs and burdens on governance.
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- JSBA
- 02-12-22
It helped me be more benevolent…
I have a better understanding of how to present options to my clients to help them make choices that help them achieve their goals.
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- Marilyn. Freebersyser
- 09-10-22
Eye-opening, Sobering, Inspirational
Eric's data-driven research and presentation of the analysis behind decision making design and choice provides an eye-opening and sobering view however his challenge to handle these responsibilities ethically is hopeful and inspirational.
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- wbm
- 09-25-22
Amazing
one of the best books ever in applied psychology. a must read for any policy maker.
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- Tom
- 11-30-21
text book
I bought this because Angela Duckworth recommended. it's as exciting as a text book narrated by a professor can be.
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